The Company

An innovative, fast-growing B2B SaaS organization is transforming how brands leverage AI-powered advertising technology to drive measurable business growth. Combining advanced analytics, intelligent automation and expert strategy, this industry leader empowers global customers with scalable solutions that improve campaign performance while fostering a collaborative, accountable and growth-oriented culture.

The Role

An exciting opportunity is available for an experienced Events Marketing Team Lead to own the strategy, execution and performance of a global events program. This leadership role will oversee webinars, conferences, workshops, customer events, podcasts and partner initiatives while driving measurable pipeline growth. Working closely with Sales, Customer Success and regional marketing teams, this individual will develop scalable processes, mentor a direct report and ensure every event contributes to demand generation, customer engagement and brand awareness.

Responsibilities

• Develop and execute the annual events strategy and calendar.
• Own MQL generation, MQL-to-SQL conversion and event ROI targets.
• Lead, coach and develop an Events Marketing Coordinator/Specialist.
• Build and optimise SOPs for planning, execution and post-event follow-up.
• Partner with Sales and Customer Success to maximise pipeline impact.
• Coordinate global event initiatives with regional marketing teams.
• Manage event budgets, vendors and production quality.
• Lead award submissions and support partnership marketing initiatives.
• Track KPIs and provide performance reporting with recommendations for continuous improvement.

Requirements

• 3–6+ years of events marketing experience
• 1–2+ years leadership experience
• B2B SaaS marketing experience; AdTech or retail media experience is an asset.
• Proven success owning pipeline and demand generation metrics.
• Experience building scalable marketing processes and SOPs.
• Strong collaboration with Sales and Customer Success teams.
• Experience with HubSpot, Salesforce, Pardot or similar CRM and marketing automation platforms.
• Excellent communication, project management and budget management skills.
• Bachelor's degree in Marketing, Business, Communications or a related field is preferred.

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