Marketing Analytics Specialist | Hybrid in Kitchener | $70-90k + Benefits

The Company:

This innovative technology organisation is a leader in developing advanced solutions that serve industries ranging from environmental monitoring and infrastructure inspection to public safety and beyond. Their mission is to empower professionals with tools that deliver precision, reliability, and efficiency. With a collaborative culture built on curiosity, resourcefulness, and continuous learning, this organisation values individuals who thrive in dynamic environments and are eager to make a measurable impact.

The Role:

The Marketing Analytics Specialist will play a central role in shaping and executing the data strategy. This position involves managing analytics platforms, ensuring data integrity, and delivering actionable insights to guide business decisions. It is a hands-on opportunity blending strategy and execution, where the individual will lead performance tracking across multiple campaigns, design reporting frameworks, and provide meaningful analysis that drives growth and optimisation.

Responsibilities:

• Lead the implementation, configuration, and management of Google Analytics 4 (GA4).
• Oversee Google Tag Manager (GTM) to ensure accurate tracking across platforms.
• Conduct analytics audits and implement strategies to enhance data quality.
• Build dashboards, reporting frameworks, and tracking documentation.
• Synthesize data from multiple sources, including CRM and sales systems.
• Analyse user behaviour, conversion funnels, and customer journeys.
• Provide clear, actionable insights to technical and non-technical stakeholders.
• Support A/B testing initiatives with accurate tracking and measurement.
• Collaborate with marketing and sales teams to refine campaign strategies.

Requirements

• 4+ years of experience in data analytics, with expertise in digital analytics platforms.
• 2+ years of hands-on experience with GA4 implementation and reporting.
• Strong proficiency with GTM.
• Familiarity with A/B testing and optimisation tools.
• Understanding of customer journeys, conversion optimisation, and digital marketing.
• Excellent analytical and communication skills.
• Google Analytics certifications or similar credentials.
• Experience with Salesforce, ServiceNow, or Adobe considered an asset.
• Knowledge of Tableau, Power BI, or CRM analytics is a plus.

This forward-thinking organisation offers competitive compensation, professional development opportunities, flexible work options, and comprehensive benefits. Applicants who are motivated by challenge and excited to contribute to a growing team are encouraged to apply and explore this opportunity in Kitchener.

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