PPC Specialist | Digital Agency | Hybrid in Calgary | $65-90k
The Company
A cutting-edge digital marketing agency in Calgary is seeking a skilled PPC Specialist to enhance their team. Known for their strategic approach and data-driven methods, this innovative agency excels at delivering tailored marketing solutions to a wide range of businesses. With a collaborative culture and a passion for exceeding performance goals, the team is committed to pushing boundaries in the digital space. Their expertise in online advertising and dedication to client success has made them a trusted leader in the industry.
The Role
The PPC Specialist will be responsible for developing, executing, and optimizing paid search and display campaigns across platforms like Google Ads, Facebook Ads, and LinkedIn. This role requires a candidate who is both creative and analytical, able to make data-driven decisions while crafting compelling ad content. Working closely with the broader marketing team, the PPC Specialist will focus on increasing ROI for various businesses, constantly refining and improving strategies to ensure optimal performance. This role is ideal for someone who thrives in a fast-paced, dynamic environment.
Responsibilities
- Plan, execute, and manage PPC campaigns across multiple digital platforms.
- Conduct comprehensive keyword research and competitor analysis.
- Continuously monitor and adjust campaign bids, targeting, and budgets to improve performance.
- Collaborate with the creative team to develop effective ad copy and visuals.
- Analyse and report on campaign performance, providing actionable insights for improvement.
- Keep up to date with industry trends and new advertising technologies.
- Coordinate with the marketing team to align PPC efforts with broader marketing goals.
Requirements
- Proven experience in managing successful PPC campaigns (Google Ads, Facebook Ads, etc. and Ad Buying experience.
- Strong analytical and data interpretation skills.
- B2B experience.
- Expertise in keyword research, bid management, and A/B testing.
- Familiarity with Google Analytics and other campaign tracking tools.
- Ability to manage multiple projects simultaneously and meet deadlines.
- Excellent communication and collaboration skills.
- Google Ads certification or equivalent experience is an asset.
This is a fantastic opportunity for a motivated PPC Specialist to join a growing and innovative team. If you’re passionate about digital marketing and excited by the challenge of driving impactful results, apply today and take your career to the next level.
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