An established Australian B2B SaaS business entering an important stage of growth and organisational maturity.

As the company has scaled, the need has emerged for a dedicated senior product leader who can take complete ownership of the product vision and establish Product as a distinct strategic function within the business.

This is a newly created role arising directly from the company’s growth. It represents a significant investment in moving from customer-led feature development towards a clearer, more scalable and commercially focused product-led model.

The Opportunity

• The Head of Product will be the most senior product leader in the business, reporting directly to the CEO and operating as a member of the Senior Leadership Team.
• You will hold final accountability for what the company builds, why it builds it and how product investment supports the broader direction of the organisation.
• Working closely with the CEO, you will help define both the company’s product strategy and its wider business strategy. This will include identifying market opportunities, shaping strategic priorities and ensuring product decisions support sustainable commercial growth.
• A central part of the mandate will be moving the organisation away from a feature-led environment, where priorities can be heavily influenced by individual customer requests, towards a product-led operating model built around reusable platform capability and long-term market value.
• The initial team will include a Product Manager and Product Designer, with the opportunity to shape the future structure and capability of the Product function as the business continues to grow.

This is not a step-up opportunity for a senior Product Manager, Group Product Manager, Product Director or product leadership second-in-command. Only candidates who have previously held ultimate responsibility for the entire product vision and strategy will be considered.

Key Responsibilities

• Define and own the company-wide product vision and product strategy.
• Work directly with the CEO to shape broader business strategy and growth priorities.
• Establish a clear view of the markets, customers and commercial opportunities the business should pursue.
• Lead the transition from customer-led feature development towards a product-led SaaS operating model.
• Determine where the business should invest, what it should prioritise and what it should decline.
• Translate company objectives into a clear product roadmap and product investment strategy.
• Ensure product decisions balance customer value, commercial impact, platform scalability and technical sustainability.
• Convert bespoke customer requirements into reusable product capability wherever commercially viable.
• Establish product governance, prioritisation frameworks and clear decision rights.
• Partner with Engineering, Delivery and Commercial leadership to align company strategy and execution.
• Provide constructive challenge to the CEO, Senior Leadership Team, customers and internal stakeholders.
• Build product capability, standards and accountability across the organisation.
• Lead and develop the Product Manager and Product Designer.
• Contribute to company-wide decision-making beyond the immediate Product function.

About You

• You will have previously been the most senior product leader within a scaling B2B SaaS, platform or enterprise software business.
• You must be able to demonstrate complete ownership of an organisation’s product vision and strategy, rather than responsibility for a product division, portfolio, domain or individual product area.
• Your experience will include defining where a product should go, influencing the direction of the company and converting that vision into clear investment priorities, commercial decisions and measurable outcomes.

You will also bring

• Previous experience as a Head of Product or Chief Product Officer.
• Demonstrable ownership of the complete product vision across an entire business.
• Experience moving a scaling SaaS company from feature-led or customer-led development towards a product-led model.
• A track record of contributing directly to company strategy alongside a CEO and executive leadership team.
• Previous Senior Leadership Team or C-level operating experience.
• Strong commercial judgement across product investment, pricing, packaging, revenue, retention or market expansion.
• Experience working within a scaling SaaS business where structures and decision rights were still evolving.
• The confidence to challenge founders, executives, commercial leaders and major customers.
• Strong understanding of platform strategy and reusable product capability.
• Experience aligning Product, Engineering, Delivery and Commercial leadership around a common direction.
• Clear, concise and evidence-led executive communication.
• The ability to combine long-term strategic thinking with practical organisational execution.

What’s On Offer

• Complete ownership of the product vision and strategy.
• A newly created role established in response to the company’s growth.
• Direct partnership with the CEO on both product and business strategy.
• Membership of the Senior Leadership Team.
• The opportunity to lead a significant product-led transformation.
• Influence over platform direction, commercial priorities and future market growth.
• Sydney CBD office with a flexible hybrid working model.

Apply now and one of the White Bay team will reach out to you very soon.

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Keywords

Head of Product, CPO, SaaS, product strategy, product-led growth, B2B software, platform strategy, executive leadership