The Company

An innovative, AI-powered B2B SaaS organization is transforming retail media and advertising through intelligent technology, advanced analytics, and expert services. With a culture centred on continuous learning, accountability, diverse thinking, and customer obsession, the organization is scaling rapidly and investing in a modern, AI-enabled growth engine.

The Role

The Director of Growth Marketing will lead the global growth strategy, owning demand generation, pipeline creation, revenue acceleration, and marketing performance. This strategic, data-driven leader will build a high-performing team while embedding AI, automation, and intelligent workflows across marketing. Working closely with Sales, Product, Revenue Operations, and executive leadership, the Director will connect marketing investment directly to pipeline, revenue, CAC, and LTV.

Responsibilities

• Own global growth strategy, budgets, forecasting, and marketing KPIs.
• Build scalable acquisition across ABM, inbound/outbound, paid media, partnerships, SEO, content, and lifecycle.
• Lead pipeline generation and marketing contribution to revenue.
• Develop an AI-first marketing approach across research, content, personalization, analytics, and automation.
• Build and mentor a high-performing Growth, Demand Generation, Content, Digital, and Events team.
• Partner with Sales and Revenue Operations to improve funnel performance, attribution, lead quality, and conversion.
• Drive website strategy, CRO, experimentation, and digital customer journeys.
• Establish thought leadership across AI, advertising, and retail media.
• Use analytics and emerging technologies to improve forecasting, efficiency, and ROI.

Requirements

• 10+ years of B2B SaaS marketing experience, with significant growth or demand generation leadership.
• 5+ years leading and developing high-performing marketing teams.
• Proven ownership of significant pipeline and revenue targets.
• Strong AI fluency and demonstrated use of AI and automation in marketing.
• Deep expertise across demand generation, ABM, digital, lifecycle, paid media, SEO, content, and CRO.
• Strong understanding of RevOps, attribution, forecasting, and marketing analytics.
• Experience with HubSpot, Salesforce, GA4, and modern marketing technologies.
• Strong financial, strategic, and executive communication skills.
• Startup mindset with the ability to balance strategic leadership and hands-on execution.
• Ability to work hybrid in Washington.

This is an opportunity to join a high-growth, technology-led organization at the intersection of AI, retail media, and modern B2B marketing. The successful candidate will have significant influence over the growth strategy, marketing organization, and revenue trajectory while helping define how AI reshapes the modern marketing function.

#welcometowhitebay #sineadbuckley