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Demand Generation Specialist
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Demand Generation Specialist

At Loxo, we're not simply offering you a job - we're inviting you to join a team that is paving the future of the recruitment industry. In this role, you will have a mix of responsibilities you've probably held before, as well as responsibilities and projects that many companies shy away from due to fear of the unknown. Loxo isn't the place for everybody, and we recognize that. We move quickly and hold the team to high standards. If you're looking to just get by, for a monotonous role, or for a place where you can blend into the background - this isn't the opportunity for you.


That being said, we also recognize that very few people will meet 100% of the qualifications below. We don't expect to find a unicorn. But what we are looking for is someone with the passion, desire, and tenacity to learn and master the above. We're looking for someone with a growth mindset and high potential. So if reading this excites you, but you're worried about not checking every box, that's ok - we still want to get the chance to meet you.


About the role

Do you love the detail work of campaign execution - keyword research, audience segmentation, performance analysis, etc.? Getting genuinely excited when a campaign hits its targets, and continuously find yourself asking, "How can we do this better next time?" Great, that's exactly what we're looking for in someone for this role.

We are looking for a highly driven Demand Generation Specialist to help us scale our pipeline. You'll own the day-to-day execution of our paid advertising campaigns (Google Ads, LinkedIn, Meta, Reddit), help manage email nurture sequences, and support our webinar efforts.


You understand that marketing, especially demand generation, isn't about optimizing individual channels in isolation, that it's about how various channels work together in an ecosystem to drive pipeline. Demo requests and PLG signups are the result of the ecosystem working properly. They happen because LinkedIn campaigns, BDR campaigns, Meta retargeting, SEO/AEO visibility, etc. are all orchestrated to guide prospects from awareness to decision. You're excited to execute that vision rather than create it, and you're committed to learning how each lever contributes to pipeline impact.


This person is not someone who likes to do things “by the book” or just focus on strategy.

This person is someone who knows there's a better way to do things, but has been held up by red tape or fear of change from their leadership.

This person is not someone who needs to be told exactly what to do and how to manage their time.

This person is someone who identifies problems and opportunities, comes up with a plan, and takes action to drive results.


This role will report to the Sr Demand Generation Manager and will work closely with other members of the marketing team, as well as cross-functionally with Sales, Customer Success, etc. to make a significant impact for the business.


What you’ll do

Core responsibilities:

  • Google Ads Execution: Build, launch, and optimize Search campaigns. You're comfortable managing manual bidding, tCPA/tROAS strategies, maximizing Quality Score, and performing routine search term analysis to identify negative keywords and new high-intent opportunities. You write compliant, high-CTR ad copy that aligns with our messaging framework.
  • Multi-Channel Campaign Management: Execute B2B campaigns across LinkedIn, Meta, and Reddit. You own audience segmentation, list uploads, and syncing customer data for targeting and exclusions.
  • Email Nurture Execution: Working within strategic direction from marketing leadership, you execute and optimize email nurture sequences. You segment audiences, test messaging, and iterate based on performance data to move prospects toward high-intent conversions (demo requests and PLG signups).
  • Webinar Support: You support the promotion and registration strategy for webinars, ensuring campaigns are paced correctly, tracking is firing, and audiences are being reached effectively across paid channels.
  • Marketing Operations & Data Hygiene: You are the gatekeeper of lead quality and data integrity. You ensure that lists uploaded to HubSpot are formatted correctly, deduped, and usable for Sales and analysis. Nice to have: you own the configuration and troubleshooting of GA4 and Google Tag Manager, ensuring conversion events are tracking properly.
  • Analytics & Reporting: You keep tabs on performance dashboards, monitor budget pacing daily, and provide clear summaries of campaign performance to marketing leadership and the broader team. You translate complex data into actionable insights.
  • Test, Learn, Optimize: You operate with a rapid experimentation mindset. You're constantly running small tests across channels and tactics - from new audience segments, ad copy variations, landing page tweaks, and more - to drive consistent improvements in pipeline generation.


Milestones: What you’ll accomplish in your first 30 and 90 days

First 30 Days (Onboarding & Quick Wins)

  • Stakeholder & Systems Deep Dive
  • Conduct 1:1 meetings with the Sr. Demand Generation Manager, VP of Marketing, marketing teammates, Sales team members, and Customer Success to understand current goals, major challenges, and existing campaigns.
  • Gain full access and deep familiarity with all critical platforms: Google Ads, LinkedIn Ads Manager, Meta Ads Manager, Reddit Ads, HubSpot, Salesforce, Google Analytics 4, Google Tag Manager, and other tools in the demand gen stack.
  • Understand current campaign structure, audience segments, and performance baselines across all channels.
  • Campaign & Data Audit
  • Review existing Google Ads, LinkedIn, Meta, and Reddit campaigns to identify opportunities and technical gaps.
  • Audit data hygiene in HubSpot: list quality, segmentation accuracy, and nurture sequence performance.
  • Conduct a preliminary GTM/GA4 audit to ensure conversion tracking is configured correctly.
  • Begin documenting a backlog of testable optimization hypotheses.
  • "Quick Win" Experiment Identification
  • Identify 1-2 low-risk, high-impact optimization experiments (e.g., negative keyword additions, audience refinement, ad copy tests) that can be launched swiftly to build momentum and demonstrate early value.

First 90 Days (Process & Framework Establishment)

  • Campaign Execution & Playbook Ownership
  • Take over the day-to-day execution across of paid demand gen channels: Google Ads, LinkedIn, Meta, Reddit, etc.
  • Execute our current demand gen playbook across all channels, including campaign setup, audience management, ad copy deployment, and budget pacing.
  • Implement critical optimizations identified during the 30-day audit (negative keywords, bid adjustments, audience refinements, etc.) and monitor their impact.
  • Own the ongoing monitoring, optimization, and scaling of campaigns according to established playbooks and targets.
  • Email Nurture Optimization
  • Take over existing nurture sequences and optimize based on performance data (open rates, click rates, conversion rates to demo request or PLG signup).
  • Work with the Sr. Demand Generation Manager to execute 2-3 email tests (subject lines, send times, segmentation) to improve pipeline contribution.
  • Reporting & Communication
  • Have a regular cadence (weekly) to share campaign learnings, optimization recommendations, and performance trends with the Sr. Demand Generation Manager and VP of Marketing.

What you’ll need

  • Prior Experience
  • 1-2 years of hands-on experience managing paid advertising campaigns in B2B/SaaS environments (Google Ads required; LinkedIn, Meta, and/or Reddit experience highly preferred).
  • Demonstrated expertise in campaign structure, audience targeting, bid management, and performance optimization.
  • Strong experience designing, executing, and analyzing A/B tests and campaign experiments.
  • Ability to translate campaign data into actionable insights and optimization recommendations.
  • B2B/SaaS fluency: You understand the difference between a lead, handraiser, an SQO, how B2B sales cycles work, etc.
  • Technical Skills
  • Google Ads Expert: You understand match types, attribution models, account structure, and can diagnose performance issues independently. You can spot a quality score problem, identify negative keyword opportunities, and optimize bidding strategies without guidance.
  • Platform Proficiency: Solid hands-on experience with HubSpot, Salesforce, and LinkedIn/Meta/Reddit ad platforms. You're comfortable managing audience uploads, segmentation, and campaign configuration.
  • Analytical Mindset: You can analyze complex data sets, identify trends, draw actionable insights, and make data-driven optimization decisions. You're not intimidated by spreadsheets - you use pivot tables, use VLOOKUP, and manipulate raw CSVs for audience uploads.
  • Technical Analytics: Hands-on experience with GA4 and Google Tag Manager. You can set up a trigger and a tag independently, verify conversion tracking before going live, and troubleshoot tracking issues.
  • Data Quality Mindset: You care deeply about clean data. You understand why list deduplication, proper formatting, and data validation matter. You're the gatekeeper of lead quality.
  • Software Experience
  • Required: Google Ads, HubSpot, Google Analytics 4, Google Tag Manager, LinkedIn Ads Manager, Meta Ads Manager
  • Preferred: Salesforce, Semrush, Reddit Ads, basic Webflow familiarity


Why this role should EXCITE you

  • You love execution more than strategy. You get genuine satisfaction from optimizing a campaign, testing a new audience segment, or discovering a high-intent keyword that no one else has found yet. Strategy without execution feels incomplete to you.
  • You're obsessed with iteration and adaptation. Last year's playbook is a starting point, not a rule. You're constantly asking, "What if we tried this differently?" and running tests to find out.
  • You care deeply about pipeline impact. You don't optimize for vanity metrics (impressions, clicks, email opens), but by demo requests, PLG signups, pipeline, and revenue. You know how your work impacts the company’s bottom line.
  • You're a data person. You live in dashboards and spreadsheets and know where you are against your goals every single day. Things like budget pacing, conversion rates, and cost per acquisition aren’t just datapoints to you, they're how you keep score.
  • You're excited to learn a demand gen philosophy that treats channels as an ecosystem, not silos. You want to understand how Google Ads + LinkedIn + BDR campaigns + word of mouth work together to move prospects from awareness to purchase.
  • You’re seeking autonomy within a structure. You don't need to be told exactly what to do every day, but you also don't want to figure out strategy alone. You want strong leadership who guides direction while you own execution.


This role is NOT for you if

  • You want to own strategy before you've mastered execution. This role is 100% execution. The Sr. Demand Generation Manager and VP of Marketing own strategic direction. If you're not excited about executing a strategy you didn't design, this probably isn't the fit.
  • You're looking for a stepping stone to people management. This is not a people management role. We may explore that path over time as you grow with us, but right now, your growth happens through mastery of the craft, not managing headcount.
  • You've been running the same playbook for years and it's become dogma. We move fast and iterate constantly. If you're attached to "the way I’ve always done it" or resistant to testing new approaches, you'll be frustrated here.
  • You optimize for vanity metrics over business outcomes. If you care more about campaign volume, impressions, or email list size than pipeline impact, this role will feel misaligned with our priorities.
  • You need perfect attribution to feel confident in your decisions. We work with imperfect data and make decisions based on patterns, triangulation, and reasonable inference. If you need a perfect 1:1 attribution model to move forward, you'll be stuck.


A few perks

  • 100% remote-based workforce
  • Premium health coverage - medical, dental, and vision
  • 401(k)
  • Unlimited vacation and PTO
  • Working alongside top 1% marketers in SaaS


Ready to apply?

In the attachments section of the application, please include your resume. Lastly, answer the questions at the bottom of this application.



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