Product Marketing Specialist (Contract – Hybrid in Fort Lauderdale, FL)

OpenNova is partnering with JM&A to hire a Product Marketing Specialist to support key marketing initiatives. This role is pivotal in executing product marketing strategies, ensuring alignment between marketing, product development, sales, and external agencies. The specialist will drive content orchestration, go-to-market planning, and brand messaging for both internal and external audiences, with a strong focus on F&I Insights and a new CMS implementation.

This is a 12-month contract with potential for extension or conversion to full-time based on client needs. The role is hybrid, requiring onsite presence three days per week at the client’s office near Fort Lauderdale, FL.

Key Responsibilities

Project & Stakeholder Management

• Plan and manage marketing projects, ensuring timely delivery within scope and budget.
• Work cross-functionally with product teams, IT, sales, and external agencies to ensure brand consistency.
• Lead marketing initiatives tied to F&I Insights, supporting internal change management efforts and external content campaigns.
• Support the integration of HubSpot (marketing automation), Salesforce (CRM), and a new CMS into the marketing ecosystem.

Product Marketing & Content Orchestration

• Develop go-to-market strategies for new products and features.
• Oversee promotional content and brand messaging, ensuring consistency across digital and print platforms.
• Manage consumer-facing content for websites, brochures, and dealer communications.
• Align marketing campaigns with salesforce and dealer outreach initiatives to drive engagement.

Consumer & Market Insights

• Stay ahead of industry trends, particularly AI, digital transformation, and automotive financial services.
• Optimize content strategies based on consumer insights and analytics.
• Contribute to internal change management communications as JM&A undergoes organizational shifts.

Key Qualifications

• 3+ years in product marketing, marketing project management, or agency experience.
• Experience working on go-to-market plans and managing cross-functional marketing campaigns.
• Strong project management skills – ability to juggle multiple initiatives, stakeholders, and deadlines.
• Proficiency in digital marketing tools (Google Analytics, Meta Ads, email platforms).
• Hands-on experience with marketing automation (HubSpot) and CRM systems (Salesforce).
• Excellent communication and presentation skills to engage internal and external stakeholders.
• Experience coordinating content development, promotional campaigns, and brand positioning strategies.
• Self-starter who can manage projects independently while aligning with broader company initiatives.

Preferred Experience (Nice to Have)

• Experience in financial services, automotive, or insurance-related products.
• Background in a marketing agency environment.
• Knowledge of content management systems (CMS) and consumer-facing digital platforms.
• PMP certification or formal project management training.

Contract Details

• Duration: 12 months (potential for extension/conversion).
• Location: Hybrid – 3 days onsite near Fort Lauderdale, FL.
• Compensation: Competitive and based on experience.

Applicants must be authorized to work in the U.S. – our client is unable to sponsor visas.

OpenNova is an equal opportunity employer committed to diversity, equity, and inclusion.