Job Title: Digital Marketing Business Intelligence Analyst

Job Type: Full-Time

Location: Philippines, Remote, M-F, US Time

Restriction: This opportunity is for candidates residing in the Philippines

Compensation: $1,846.67 to $2,300.26 Monthly + Benefits

The Digital Marketing Recruiters

Digital Marketing Recruiters has been in the digital marketing and recruitment space for over 25 years. We work with highly skilled marketing, digital marketing, and sales professionals and match them with our clients from diverse industries across the United States. Our selection process incorporates comprehensive resume screening, shortlisting, conducting video-recorded interviews and providing client information, administering written assessments (if required by the client), arranging client interviews, and facilitating job offers and placements.

The Client

The client’s Mission, Vision, and Values.

Mission

Accelerate growth for innovative businesses through revenue-first marketing strategies.

• Accelerate Growth - Pushing businesses, individuals, and entrepreneurs that want to grow faster.
• Innovative Businesses - Businesses, individuals, and entrepreneurs that want to lead in their industry.
• Revenue-First Marketing Strategies - Measure success based on the client’s ability to drive revenue and increase profitability.

Vision

• Legacy and Impact - 1,000 Revenue Barriers Surpassed
• Culture and Team - 1,000 PPF Goals Achieved
• Financial Outcome - $35MM in Revenue at 20% EBITDA

Values

• Belief
• Proactive - Create change rather than reacting to it. Anticipate future opportunities and act to address them in advance.
• Disciplined - Stay committed to the tasks and goals, not straying despite difficulties or temptations.
• Operational Effectiveness
• Candid - Communicate directly and transparently without being overly concerned with diplomacy or avoiding offense.
• Empathetic - Strive to understand and share the feelings of others, with their perspectives as the lens for interaction.
• Leadership
• Accountable - Hold responsible for the outcomes of decisions and accept the consequences of actions.
• Results-Oriented - Start with the end in mind. Prioritize efforts that lead to measurable outcomes, emphasizing productivity rather than busyness.

The Role

The Digital Marketing Business Intelligence Analyst is responsible for transforming complex data into actionable insights to guide the agency’s clients' marketing strategies and improve overall campaign performance. In this role, you will work closely with various teams to analyze data from multiple sources, including Google Analytics, Google Ads, social media platforms, and CRM systems. You will develop intuitive dashboards, automate reporting processes, and create compelling visualizations that highlight key performance indicators (KPIs), helping stakeholders make data-driven decisions.

The Ideal Candidate

The client is seeking a highly analytical and detail-oriented Digital Marketing Business Intelligence Analyst to join their dynamic digital marketing agency. This role is ideal for someone passionate about using data to drive decision-making in the fast-paced digital marketing world, offering the opportunity to collaborate on high-impact marketing initiatives for a wide range of clients.

Performance Objectives

• Develop and maintain interactive dashboards, ensuring stakeholders have real-time insights.
• Collect, analyze, and interpret data from digital marketing platforms (e.g., Google Analytics, Google Ads, and Facebook Insights) to track campaign performance.
• Automate reporting processes to streamline data collection and distribution across multiple departments.
• Collaborate with marketing and client services teams to define KPIs and provide insights that optimize campaign strategies.
• Ensure data quality and integrity by validating and cleaning data before analysis.
• Conduct ad-hoc analysis to uncover trends, opportunities, and insights that drive marketing effectiveness.

Capabilities and Key Competencies

• Knack for “figuring it out” when taking on new tasks or processes.
• Strong desire to grow and learn more, highly coachable.
• Technically savvy, able to understand how systems work and interact quickly.
• Proficiency in SQL, Google Analytics, Google Tag Manager, Excel/Sheets, and BI tools.
• Strong understanding of digital marketing metrics and performance tracking.
• Excellent problem-solving skills and the ability to communicate complex data insights.
• Reporting against defined performance KPI standards.
• Setting up conversion tracking for digital analytics and ad pixels.
• Experience with Paid Search platforms (Google Ads and Microsoft Ads).
• Experience with Paid Social platforms (Meta Ads, LinkedIn Ads, and TikTok Ads).
• Experience with Python or R is a plus.

Education and Experience

• 4-year college degree or equivalent experiential knowledge.
• Prior experience working in a professional services organization.
• 2-3 years of professional experience in digital marketing data analytics.

Physical Requirements

• Prolonged periods sitting at a desk and working.

Benefits

• 10 Paid Vacation Days, 5 Paid Sick Days
• 10 Paid Company Holidays
• Maternity, Paternity, and Bereavement Leave
• Performance Bonus Plan