Job Title: Senior Paid Social Strategist

Job Type: Full-Time

Reports To: President

Location: CO, CT, FL, GA, NH, MA, ME, MI, RI, or VT, Remote, M-F

Restriction: This opportunity is for candidates residing in or relocating to the states mentioned above

Compensation: $90,000 to $100,000 Annually + Bonus + Benefits

The Digital Marketing Recruiters

Digital Marketing Recruiters has been in the digital marketing and recruitment space for over 25 years. We work with highly skilled marketing, digital marketing, and sales professionals and match them with our clients from diverse industries across the United States. Our selection process incorporates comprehensive resume screening, shortlisting, conducting video-recorded interviews and providing client information, administering written assessments (if required by the client), arranging client interviews, and facilitating job offers and placements.

If you are interested in this role but have any questions, concerns, or suggestions before applying, please don’t hesitate to contact us at inquiries@digitalmarketingrecruiters.com.

The Client

The client is an established agency with a 17-year track record of providing top-tier results to their clients. Their team is their greatest asset, and they strive to recruit and retain the best in the business. Their goal is to build an all-star team of passionate digital marketing experts who continue to push the bar higher and help each other become the best digital marketers in the industry so they can provide their clients unparalleled results and service.

The Role

The Senior Paid Social Strategist's key role is to achieve agency client goals through the development and execution of paid social strategies and to serve as a trusted strategic resource and business partner to the clients. The Senior Paid Social Strategist is responsible for owning and executing paid social work across a portfolio of client accounts from strategy through implementation and performance optimization. Agency experience required.

As a senior strategist, you will establish yourself as a business partner to the agency clients. This means providing guidance on strategies while acting as a leader and listener who understands how to best support solutions with the agency's service offerings and network. Identifying and implementing thoughtful strategies and bringing forward-thinking ideas to the table with passion is key to developing client success and happiness.

The client is a boutique agency with a senior team. Their client accounts range from large-scale programs with significant monthly spend to growing brands. Their teams work to make a smaller budget work hard and scale larger programs.

The Senior Paid Social Strategist will assist with the sales process by reviewing social ad accounts and making recommendations and/or participating in prospect meetings. They will contribute to the research and development of existing or new paid social tools and processes to improve how the Paid Team delivers results.

Responsibilities

Paid Platforms and Services

• Actively research and recommend new paid social platforms, ad formats, and strategies for agency clients and the department.
• Recommend new service models, concepts, and offerings that keep the agency competitive and their clients growing.
• Identify when other agency services (SEO, CRO, analytics) could add value to their client's results and coordinate with cross-functional team members.

Client Results and Relationships

• Determine when spend should be adjusted and on which platforms and campaigns.
• Own your clients' results—monitor performance, diagnose issues, and make changes proactively when results are off track.
• Make recommendations to current agency client strategies and deliverables that will improve overall performance and strengthen client relationships.
• Know your clients' business goals, revenue models, and what drives their decisions.
• Ensure agency client hours and resources are sufficient and determine the best course of action for adjusting scope or expectations.

Strategy and Execution

• Plan and prioritize your workload based on allotted resources and their greatest impact on agency client results.
• Translate top-level strategy into clear, actionable campaign builds and optimizations.
• Contribute to sales presentations and participate in prospect meetings, acting as a paid social subject matter expert when needed.

Tools and Innovation

• Identify paid social tools and technologies that could improve efficiency and results.
• Stay current on platform changes, privacy regulations, and industry shifts—bring what you learn back to the team and to agency clients.
• Contribute to the agency's paid social processes, templates, and reporting frameworks.

Required Qualifications

• Agency experience required.
• Minimum of 5 years of hands-on paid social experience.
• Current knowledge of e-commerce and paid social industry trends.
• Demonstrates a willingness and ability to communicate openly, directly, and professionally with agency clients, cross-functional teams, and leadership.
• Has self and situational awareness, with the ability to "read the room" and be a leader and a listener.
• Strong data analysis skills — ability to drive action and make recommendations based on performance data.
• Experience with agency client reporting that demonstrates the relationship between effort and results.
• Familiarity with different approaches to account structure and knowing when to use one vs. another.
• Basic knowledge of website structure, URL structure, implementation of tracking pixels, remarketing tags, and conversion events.
• Strong copywriting skills, especially as it relates to ad copy, landing page content, and campaign goals.
• Experience managing multiple agency client accounts and prioritizing to complete projects successfully and on time.
• Demonstrated ability to quickly learn a client's business and revenue model in order to align marketing strategies to impact their bottom line.
• Proven track record managing campaigns to achieve agency client goals across a range of budget levels.
• Experience contributing to omnichannel marketing strategies and coordinating with cross-functional teams.

Technical Skills

• Platform Expertise: Meta Ads Manager (Facebook/Instagram — required), TikTok Ads, Pinterest Ads, LinkedIn Campaign Manager, Reddit Ads, and X (Twitter) Ads.
• Advanced copywriting skills for ad copy, landing page content, and conversion-focused messaging.
• Advanced knowledge of the Meta Pixel, Conversions API, and custom event implementation.
• In-depth knowledge of Meta and Google Analytics attribution models.
• Meta Catalog experience relating to data sources and campaign implementation.
• Experience with reporting tools such as Supermetrics and Looker Studio.
• Excellent communication and presentation skills, both written and verbal, with the ability to provide actionable insights to agency clients.
• Thorough knowledge of privacy regulations relating to ad blockers, CCPA, and GDPR.
• Advanced Excel/Google Sheets knowledge (tables, data manipulation formulas such as VLOOKUPs, pivot tables).
• Strong understanding of split testing and optimization methodologies for CTR, CPA, and ROAS.
• Meta Blueprint Certification and additional social platform certifications, as available.

Nice to Have

• Google Analytics 4 experience.
• Experience with Search, Display, Remarketing, RLSA, and Shopping campaigns.
• Experience managing product data feeds.
• Experience with competitive analysis tools such as Semrush, SpyFu, etc.

Benefits

• Paid vacation and sick days.
• Half-day Fridays, year round.
• Health, dental, vision, life, short-term, and long-term disability insurance.
• 401(k) with employer contributions.
• Health and wellness budget (up to $65/month). Get a gym membership, and/or support your mental health and wellness needs (massages, physical therapy, and reiki all count!).
• Monthly internet stipend.
• Give Back/Civic Action Days. The agency provides time off for voting, political activism, marches/demonstrations, and time to volunteer with an organization that is important to you.
• Bonus opportunities.
• Continued education budget. An annual $500 budget to educate yourself and expand your knowledge.

Tags

United States, Colorado, Florida, Remote, Work From Home, WFH, Full-Time, Digital Marketing Agency, Paid Social Manager, Paid Media Strategist, Performance Marketing Manager, Paid Social Media Advertising, Social PPC Strategy, Meta Ads, Facebook Ads, Instagram Ads, TikTok Ads, LinkedIn Ads, Paid Social Campaign Management, eCommerce Marketing, Performance Marketing, Social Media Advertising Strategy, Facebook Pixel and Conversion Tracking, ROAS Optimization, Digital Marketing Agency Experience, Omnichannel Marketing Strategy, Data-Driven Marketing and Analytics, Google Ads Certification, Google Analytics, Google Ads Editor, Google Search, Google Display Ads, Google Ads Remarketing, Google Ads RLSA, Google Shopping, Google Merchant Center, SEMRush, Spyfu, LinkedIn, Indeed, Glassdoor, ZipRecruiter, CareerBuilder, Monster

Digital Marketing Recruiters Job Opportunities

Explore a variety of openings in SEO, paid media, social media, content marketing, email marketing, analytics, web development, and more. New positions are added regularly, offering opportunities for professionals at various experience levels, including remote and specialized marketing roles. Visit our Careers Page at https://www.digitalmarketingrecruiters.com/job-listing/ to view our latest job openings.