Job Title: GEO Content Specialist

Job Type: Full-Time

Reports To: Director of SEO

Location: Selected US Locations, Remote, M-F

Restriction: This opportunity is for candidates residing in the selected US locations listed below

Compensation: $65,000 to $85,000 Annually + Benefits

The Digital Marketing Recruiters

Digital Marketing Recruiters has been in the digital marketing and recruitment space for over 25 years. We work with highly skilled marketing, digital marketing, and sales professionals and match them with our clients from diverse industries across the United States. Our selection process incorporates comprehensive resume screening, shortlisting, conducting video-recorded interviews and providing client information, administering written assessments (if required by the client), arranging client interviews, and facilitating job offers and placements.

If you are interested in this role but have any questions, concerns, or suggestions before applying, please don’t hesitate to contact us at inquiries@digitalmarketingrecruiters.com.

Why You’ll Be Over the Moon to Join Intero Digital (The Client)

When you join Intero Digital, you become part of a collaborative, creative, and growth-minded community of innovators, strategists, and creators working together to push the boundaries of what’s possible in digital marketing. As a full-service digital marketing agency with deep expertise across every major discipline, you won’t just be part of the digital landscape—you’ll help shape it.

We are a remote-first company with physical offices in San Diego, CA, Colorado Springs, CO, and Columbus, OH.

The Mission (aka The Role)

The GEO Content Specialist sits at the intersection of content, SEO, and AI search. They are responsible for producing and optimizing content that earns citations and visibility inside generative engines like ChatGPT, Perplexity, Google AI Overviews, and Bing Copilot. This isn't traditional content writing. It requires understanding how large language models source, evaluate, and summarize information and crafting content that meets that standard.

This role blends hands-on content creation with strategic thinking. You'll work alongside GEO strategists, SEO teams, and account managers to ensure client content is structured, authoritative, and built to be the answer AI engines choose to cite.

The candidate may be based in any of the following US states: AL, AZ, CA, CO, FL, GA, IL, IN, KS, KY, MI, MN, MO, NC, NJ, NV, NY, OH, TN, TX, UT, VA, WA, and WI.

Mission Objectives (Essential Functions)

Content Creation and Execution

• Write high-quality, authoritative content optimized for AI-driven search experiences, including blog posts, pillar pages, FAQs, landing pages, thought leadership pieces, and structured knowledge content.
• Identify content opportunities by analyzing GEO prompt data, reviewing competitor visibility in AI-generated responses, and assessing content gaps across generative engines.
• Apply answer-first structuring, entity optimization, schema-aware formatting, and Q and A frameworks to maximize citation potential in generative engines.
• Use AI-assisted tools to generate, structure, or enhance content while maintaining high editorial standards, factual accuracy, and brand voice.
• Develop content that is specific, well-cited, and data-rich, as these are the signals generative engines reward most.

Content Editing and Optimization

• Edit and refine existing content for clarity, authority signals, credibility, and factual accuracy.
• Optimize legacy content to improve visibility in AI-generated responses, including AI Overviews, Perplexity citations, and ChatGPT summaries.
• Ensure consistency in tone, voice, and messaging across all deliverables.
• Maintain editorial standards and evolving GEO best practices across the content team.

Client Strategy and Collaboration

• Partner with GEO Strategists to execute client topic maps, content roadmaps, and visibility strategies.
• Support account managers and cross-service teams in strategic client discussions, contributing GEO content insights where relevant (e.g., QBRs, strategy calls, reporting discussions).
• Elevate client conversations by framing content decisions in terms of AI search visibility and business impact, not just traffic or word count.
• Anticipate content gaps and surface recommendations proactively, keeping client strategies ahead of AI search shifts.

Performance and Innovation

• Monitor AI search trends, generative engine behavior, and algorithm shifts, adjusting content strategies to maintain and grow client visibility.
• Track content performance through AI citation rate, share of voice in AI responses, and referral traffic from AI platforms (ChatGPT, Perplexity, etc.).
• Utilize SEO and AI search platforms, including SEMrush, Ahrefs, Profound, and Google Search Console, to inform content decisions and track GEO performance.
• Maintain a working knowledge of how LLMs function, relevant KPIs, and content-related GEO best practices.
• Apply concepts such as vector embeddings, RAG, grounding, chunks, passages, and citations in daily content work.
• Stay current on industry changes related to GEO/AEO/AIO and the future of organic visibility.
• Contribute to internal knowledge sharing, GEO best practice documentation, and service refinement initiatives.
• Identify opportunities to improve content workflows and production processes that enhance delivery at scale.

Your Space Suit Specs (Requirements and Qualifications)

• 4+ years of experience in SEO content writing and/or editing within a digital marketing agency or similar environment.
• Strong understanding of SEO fundamentals, including search intent, keyword research, and on-page optimization as the foundation for GEO work.
• Familiarity with how generative AI platforms (ChatGPT, Perplexity, Gemini, Claude, Bing Copilot) source and surface content.
• Working knowledge of SEO and AI search platforms such as SEMrush, Ahrefs, Profound, BrightEdge, and Google Search Console.
• Experience with or strong interest in GEO techniques: structured data, entity optimization, schema markup, Q and A formatting, and E-E-A-T signals.
• Exceptional writing, editing, and proofreading skills with a sharp eye for accuracy and tone.
• Ability to translate complex or technical topics into clear, accessible, citation-worthy content.
• Comfortable using AI writing tools to enhance (not replace) human-driven content creation.
• Organized and independently manages time and workload with little oversight.
• Collaborative, but able to work independently and hit deadlines in a fast-paced environment.
• Ability to work 40 hours per week (remote).
• Collaborative spirit and ability to thrive in an autonomous, remote-first environment.
• Curiosity and a drive to innovate.
• Excellent written and verbal communication skills.
• Creative problem-solving and adaptability in a fast-changing environment.
• Strong project management and organization skills.
• Strong understanding of digital channels.
• Formal education is not required—skill, creativity, and initiative are what matter most.

Company Sponsored Benefits

At Intero Digital, we believe in taking care of our crew. From stellar healthcare to interstellar growth opportunities, we’ve got you covered! Think of the following benefits as your toolkit for living your best work-life.

Full-Time Employee Benefits

• 1-Week Winter Break
• 13 Paid Holidays
• Flexible Paid Time Off
• Paid Sick Leave
• Paid Parental Leave and Return to Work Program
• Paid Jury Duty Leave
• Paid Bereavement Leave
• Employer Covered Benefits
• 100% covered Medical Insurance
• 100% covered Long-Term Disability Insurance
• 100% covered Life Insurance Policy
• Additional Elective Benefits Available
• 401(k) Matching after 1 Year of Employment
• Dental Insurance
• Vision Insurance
• Short-Term Disability Insurance
• Hospital Indemnity Insurance
• Legal Insurance
• Pet Insurance

Growth and Exploration Benefits

• Annual learning and development opportunities.
• Quarterly all hand team meetings.
• Employee resource groups for collaboration and connection.

Community Orbit

If you join our team, you’ll be more than just an employee—you’ll be an Interonaut!

Interonaut (noun) | in·te·ro·naut

A courageous explorer of digital frontiers—someone who leads with integrity, thrives under cosmic pressure and delivers the extraordinary; someone who boldly goes where no marketer has gone before, turning challenges into constellations of opportunity and lighting the path for others to follow.

Equal Opportunity Employer

Intero Digital is committed to fostering an environment of mutual respect where equal employment opportunities are available to all applicants and teammates. Employment decisions are based on merit, qualifications, and business needs, and are made without regard to race, color, creed, religion, sex, pregnancy (including childbirth, lactation, and related medical conditions), national origin, ancestry, age, disability, marital status, familial status, sexual orientation, gender identity, gender expression, genetic information, military or veteran status, status as a victim of domestic violence, membership or activity in a local human rights commission, or any other characteristic protected by applicable federal, state, or local law.

If you need assistance or accommodation due to a disability, or if you require support related to the nature of a fully virtual hiring process, please contact 866-788-3446.