Job Title: Paid Search Director

Job Type: Full-Time

Location: United States, Remote, Monday-Thursday

Restriction: This opportunity is for candidates residing in the United States

Compensation: $125,000 to $150,000 Annually + Variable Pay + Benefits

The Digital Marketing Recruiters

Digital Marketing Recruiters has been in the digital marketing and recruitment space for over 25 years. We work with highly skilled marketing, digital marketing, and sales professionals and match them with our clients from diverse industries across the United States. Our selection process incorporates comprehensive resume screening, shortlisting, conducting video-recorded interviews and providing client information, administering written assessments (if required by the client), arranging client interviews, and facilitating job offers and placements.

The Client

The client is a fast-growing owner and operator of popular topical websites and is now seeking a Paid Search Director for its online properties and future websites in various verticals. Come work with a dynamic team of writers, editors, and developers at an elite remote workplace. As a Paid Search Director, you will be responsible for building and maintaining a large ad spend across various product comparison websites of various verticals including:

• Credit Cards
• Personal Finance (credit repair, loans, and debt relief)
• Web Hosting
• Dating Websites and Apps

The Role

The ideal candidate will be passionate about digital marketing, possess a deep understanding of PPC and SEM strategies, and have a proven track record of optimizing campaigns to achieve objectives for product comparison websites.

Responsibilities

• Develop, implement, and optimize PPC campaigns with a $500k+ ad spend across various platforms such as Google Ads, Bing Ads, and potentially social media channels.
• Extensive experience with landing page conversions and maximizing Quality Score in highly competitive verticals.
• Conduct keyword and competitor research and analysis to identify high-performing keywords and opportunities for growth.
• Create compelling ad copy and landing pages that drive engagement, conversions and Quality Score.
• Monitor campaign performance and make data-driven decisions to improve ROI and achieve KPIs.
• Perform A/B testing and experiment with different ad formats, targeting options, and bidding strategies.
• Stay up to date with industry trends and best practices to continuously improve campaign performance.
• Collaborate with internal teams to align PPC and SEM strategies with overall marketing objectives.

Qualifications

• 10+ years of experience overall and at least 5-7 years in comparison sites.
• In-depth experience with PPC for product comparison websites.
• Proven track record of managing successful PPC campaigns and achieving measurable results.
• Expertise in Google Ads, Bing Ads, and other PPC platforms.
• Strong analytical skills and proficiency in data analysis tools such as Google Analytics.
• Excellent communication skills, both written and verbal.
• Experience with SEO and other digital marketing channels is desirable.

Benefits

This is a full-time, remote, salaried (exempt) position with a starting salary depending on skills and experience.

• Health Benefits
• 80% Premier Company Health Coverage
• 100% Vision and Dental Insurance Coverage
• Retirement Benefits
• IRA with a 3% Employer Match
• Paid Time Off
• 2 weeks per year (10 personal days + 4 sick days).
• Week-long office closures for holidays (in addition to 2 weeks of PTO per year).
• Other Perks
• 4-day workweek, Monday through Thursday.
• Up to $50 activity reimbursement per month.
• UF football tailgates, team happy hours, and other impromptu social events.
• Quarterly performance reviews where they evaluate for promotions and raises.