Job Title: Social Media and Content Marketing Manager

Reports To: Director of e-Commerce

Job Type: Full-Time

Location: United States, Remote, M-F

Restriction: This opportunity is for candidates residing in the United States

Compensation: $70,000 to $90,000 Annually + Bonus + Benefits

The Digital Marketing Recruiters

Digital Marketing Recruiters has been in the digital marketing and recruitment space for over 25 years. We work with highly skilled marketing, digital marketing, and sales professionals and match them with our clients from diverse industries across the United States. Our selection process incorporates comprehensive resume screening, shortlisting, conducting video-recorded interviews and providing client information, administering written assessments (if required by the client), arranging client interviews, and facilitating job offers and placements.

If you are interested in this role but have any questions, concerns, or suggestions before applying, please don’t hesitate to contact us at inquiries@digitalmarketingrecruiters.com.

The Client

The client, BACtrack, is on a mission to save lives by helping people make better decisions while drinking. They’ve been the leading breathalyzer brand in the US for over 20 years. Their devices sell on Amazon, their site, and TikTok Shop, and at major retailers including CVS, Walgreens, and Walmart.

They're hiring their first dedicated content marketing manager. You'll lead brand content, posting, and reporting. You’ll help build the content engine, not follow an existing playbook.

The Role

The Social Media and Content Marketing Manager will be responsible for developing and executing BACtrack’s content strategy across social media and brand-owned platforms. This role focuses on content creation, publishing, community engagement, and performance reporting while collaborating with internal teams to strengthen brand awareness and engagement.

Responsibilities

• Build BACtrack's content strategy for social platforms and brand-owned websites.
• Define content pillars and taglines, and test new ideas.
• Create content and/or manage content production, utilizing both in-house and external resources.
• Use BACtrack’s extensive proprietary data to create data stories for social and press.
• Maintain the promotional and content calendar, incorporating the content plan across platforms, including social media and email.
• Run day-to-day publishing across channels.
• Organize content so that it is accessible across teams.
• Build community: reply, start conversations, and give the brand a personality.
• Report on social media and website marketing KPIs and identify what’s working and what needs to change.
• Collaborate with other team members to organize and use UGC (you will not be responsible for creator or UGC management).
• Collaborate with the paid media team and monitor KPIs.

Requirements

• 3 to 5 years of experience running social media for consumer brands.
• Comfortable building from scratch and excited about testing.
• Fluency across social platforms.
• An eye for the story in data.
• Strong organizational and project management skills.
• Excellent writing skills with the ability to make complex topics clear.
• Pluses: Video editing and paid media management.

Benefits

• Flexible PTO
• 401(k) with Employer Match
• Health Insurance

Tags

United States, Remote, Work From Home, WFH, Full-Time, Retail, Health and Personal Care, Social Media, Content Marketing, LinkedIn, Indeed, Glassdoor, ZipRecruiter, CareerBuilder, Monster

Digital Marketing Recruiters Job Opportunities

Explore a variety of openings in SEO, paid media, social media, content marketing, email marketing, analytics, web development, and more. New positions are added regularly, offering opportunities for professionals at various experience levels, including remote and specialized marketing roles. Visit our Careers Page at https://www.digitalmarketingrecruiters.com/job-listing/ to view our latest job openings.