Job Title: Senior Paid Media Specialist

Job Type: Full-Time

Location: United States, Remote, M-F, 8AM-5PM

Restriction: This opportunity is for candidates residing in the United States

Compensation: $80,000 to $115,000 Annually + Benefits

The Digital Marketing Recruiters

Digital Marketing Recruiters has been in the digital marketing and recruitment space for over 25 years. We work with highly skilled marketing, digital marketing, and sales professionals and match them with our clients from diverse industries across the United States. Our selection process incorporates comprehensive resume screening, shortlisting, conducting video-recorded interviews and providing client information, administering written assessments (if required by the client), arranging client interviews, and facilitating job offers and placements.

The Client

The client owns and manages several companies and brands across the beauty, travel, and construction industries, reflecting their broader vision for innovation and impact in diverse markets.

The Role

The client is seeking an experienced Senior Paid Media Specialist with a strong track record in online sales to join their dynamic team. In this role, you will play a pivotal part in shaping their online presence and driving engagement across paid media platforms, including Google Ads, paid social, and TikTok. This role requires advanced expertise in digital marketing strategies and execution—it's not suitable for beginners. Ideal candidates will have extensive hands-on experience driving measurable results across various online platforms.

Responsibilities

• Develop and execute comprehensive paid media strategies to enhance brand awareness.
• Manage Google Ads campaigns to drive traffic and improve search rankings.
• Utilize analytics tools to measure performance and optimize campaigns for better results.
• Collaborate with cross-functional teams to align marketing efforts with product launches.
• Conduct market research to identify trends and opportunities for growth.
• Creating paid social media campaigns/ads, including TikTok.
• Creating Google PPC campaigns/ads.
• Setting up Google Merchants/Amazon/Walmart.

Requirements

• Minimum of 5 years of proven experience in paid media.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Familiarity with Shopify websites and content management systems is preferred.
• Excellent communication skills, both written and verbal.

Benefits

• Paid time off.
• Health, dental, vision, and life insurance (Aetna Platinum).
• This role can be either a 1099 contractor or a direct employee position.