Organization: Confidential

Position Title: Marketing Executive

Location: California

Search Contact: Prodigy Search

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BACKGROUND

This organization is a rapidly growing, global leader in live experiences spanning sports and entertainment, experiential, event, and attraction-based sectors.

SUMMARY

The organization is seeking an accomplished Marketing Executive to lead and oversee marketing efforts for their properties. This senior leadership role is critical in defining and executing a unified marketing vision that drives brand growth, customer engagement, and ultimately revenue through ticket sales and food & beverage performance.

RESPONSIBILITIES

• Go-to-Market Strategy: Develop and oversee the execution of an overarching go-to-market strategy for all properties, working closely with key stakeholders.
• Marketing Leadership: Provide strategic leadership and direction for all property marketing teams, ensuring cohesive campaign creation, brand strategy, and team development.
• Vertical Marketing Strategy: Develop and lead the marketing strategy across key verticals including sports, entertainment, and other content, ensuring alignment with overall brand goals.
• Field & Property Marketing: Oversee the field marketing operations and overall property marketing strategy—all focused on maximizing ticket sales yield and food & beverage (F&B) per capita performance.
• Agency Management: Manage and coordinate external marketing agencies, ensuring execution of strategic plans with quality, timeliness, and alignment to brand standards.
• Media & Marketing Plans: Review, approve, and guide media and marketing plans to maximize impact and ROI.
• Digital & Social Strategy: Partner with the digital marketing division on digital strategy, loyalty and retention, and social media initiatives.
• Reporting & Insights: Deliver regular, comprehensive marketing reports and insights to internal teams and executive leadership.
• Creative Services Partnership: Partner with Creative Services to establish and maintain consistent brand standards and profiles for each property, as well as optimized creatives for all campaigns.
• Customer Personas: Define detailed customer personas based on data and market feedback to drive targeted marketing efforts and improve yield.
• Customer Experience Integration: Oversee integration with property teams to create seamless, innovative customer experiences across all locations.
• Strategic Recommendations: Provide strategic recommendations and insights to organizational leadership to inform ongoing marketing and business decisions.
• Campaign Development: Design and implement comprehensive campaigns covering advertising, communications, and content creation.

QUALIFICATIONS

• Education: Bachelor’s degree; MBA or advanced degree in business, marketing, or a related field is highly desirable.
• Experience: 15+ years of progressive leadership in marketing, in live entertainment, or other related “four wall” industries.
• Ticket Sales Expertise: Experience with strategic marketing related to ticket sales in a high growth environment required.
• Strategic Planning: Proven leadership experience in creating overall strategic marketing plans for complex businesses, digital marketing, social media strategy, and field marketing.
• Budget & Team Leadership: Proven track record leading large, cross-functional marketing teams and managing multi-million-dollar marketing budgets.
• Multi-Channel Marketing: Experience developing and executing marketing strategies across multiple channels, including digital, social media, field marketing, and event promotions.
• Agency Collaboration: Strong ability to manage and collaborate with external marketing agencies and vendors to deliver on strategic goals.
• Customer Segmentation: Deep understanding of customer segmentation, targeting, and data-driven marketing tactics to drive ticket sales and F&B spend.
• Leadership Skills: Exceptional strategic thinking, leadership, and communication skills with the ability to influence at all levels of the organization.
• Brand Development: Demonstrated success in building and growing brands in competitive markets.
• Data Analysis: Ability to analyze complex data, generate actionable insights, and make informed marketing decisions.

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CONTACT INFORMATION

Founded in 2007, Prodigy Search, located in the New York City suburb of Freehold, NJ, boasts over 80 years of experience in the sports and entertainment business. As a renowned nationwide leader in senior-level executive search, Prodigy Search has honed its business principles and expertise, establishing itself as one of the largest boutique recruiting agencies in North America. Simply, Prodigy Search is Where the Best Brands Come for the Best Talent.