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Sales Representative
Orion Labels
Eau Claire, WI
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Job Posting: Sales Representative

Preferred Territory: Northwestern, Wisconsin (Eau Claire, Twin Cities)


Status: Full Time, Salary

Reports To: Sales Manager

Hours of work: Monday-Friday, 8:00am-4:00pm

Pay: Base Salary + Commissions Percentages of Sales


Position Overview

The Outside Sales Representative is responsible for developing new business, managing existing

customer relationships, and driving revenue growth within an assigned territory. This role requires a

consultative sales approach, strong technical understanding of label products, and the ability to work

closely with internal teams to deliver tailored labeling solutions.


Responsibilities:

Sales Business Development:

• Identify, prospect, and develop new customer accounts within the assigned territory

• Manage and grow existing accounts through regular in-person visits and strategic relationship

building

• Present customized labeling solutions based on customer needs, applications, and

compliance requirements

• Meet or exceed monthly and annual sales targets

• Forecast trends in customer business

Customer Relationship Management:

• Serve as the primary point of contact for customers, ensuring satisfaction and long-term

partnerships

• Conduct on-site meetings to assess labeling challenges and opportunities

• Respond to customer inquiries, pricing requests, and technical questions in a timely manner

• Negotiate prices, terms of sales, and/or service agreements; prepare contracts and submit

orders

• Effectively communicate price increases and lead time changes

• Identify customer trends, and follow up as needed to identify state of business.

Product and Technical Knowledge:

• Maintain strong knowledge of label materials, adhesives, printing methods, and industry

applications

• Collaborate with internal teams (customer service, production, estimating, and graphics) to

ensure accurate quotes and successful project execution

• Stay current on industry trends, regulations, and competitive offering

• Follow Quality Assurance process when issues arise.

• Use and update Hubspot as a tool to help identify and maintain an accurate sales funnel.



Required Skills/Abilities:

• Strong relationship-building and account management skills

• Ability to identify customer pain points and recommend appropriate solutions

• Professional, customer-focused communication style

• Ability to handle objections and resolve customer issues effectively

• Excellent verbal and written communication skills

• Strong listening skills to understand customer needs and expectations

• Ability to manage territory and prioritize sales activities effectively

• Strong planning and follow-up skills

• Ability to handle multiple accounts and projects simultaneously

• Detail-oriented with strong documentation and reporting habits

• Capable of handling difficult situations quickly and effectively.

• Thorough understanding of products to be sold.

• Proven ability to build and maintain relationships with clients.

• Ability to travel, occasionally, for customer appointments.


Education and Experience:

• Bachelors degree in Marketing, Sales, Business, or related field, OR

3+ years of outside B2B sales experience, preferably in label manufacturing, packaging,

printing, or related industries

• Proven track record of meeting or exceeding sales goals

• Familiarity with CRM systems (Salesforce, HubSpot, or similar)

• Ability to work independently and manage a large territory

• Valid driver’s license and willingness to travel regularly


Physical Requirements:

• Periods sitting at a desk and working on a computer.

• Must be able and willing to meet customers in person for business needs and meetings

• Must be willing to travel to office if needed (approx. 1-2 times per month)

• Must be able to lift up to 15 pounds at times.


Apply Today!


Send your resume to: jblanford@reflexrecruiting.com



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