Hughes Collective is pleased to present an exciting opportunity on behalf of our client.

Position Title: Leader of People, Brand & Culture

Location: Saskatoon, SK

Reporting to: CEO

Our Client

At Centennial, we’ve been helping homeowners for over 55 years. From expert plumbing, heating, and electrical service to jaw-dropping kitchens and spa-worthy bathrooms, we deliver premium solutions with serious attention to detail. Backed by a trusted legacy of quality, proudly local roots, and reliable service from people who love to serve, we help every client truly Love the Home They’re In. 

The Opportunity

In this role, your day will naturally move between people leadership and brand leadership. You may start by meeting with leaders to discuss hiring needs, employee performance, or team development, then shift into reviewing recruitment activity, supporting employee relations, or improving HR processes and policies. 

As the day unfolds, you’ll turn your attention to Centennial’s brand, collaborating with internal teams and external partners on marketing campaigns, content, social media, community initiatives, and employer branding. This role is well suited to someone who enjoys switching between people-focused leadership and creative brand work, and who is comfortable owning both the strategy and the hands-on execution in a growing organization. 

Key Responsibilities

As the Leader of People, Brand & Culture, you will work collaboratively and are responsible for:

1.People Leadership & HR 

• Lead full-cycle recruitment for office, field, and leadership roles, working closely with leaders to forecast hiring needs and keep roles filled in a timely and thoughtful way. 
• Manage onboarding, employee relations, performance support, and day-to-day HR operations. 
• Support leaders in setting clear expectations and performance management when required with professionalism and consistency. 
• Serve as a trusted point of contact for employee questions, concerns, and workplace matters, including investigations and progressive discipline when needed. 
• Lead the review, modernization, and organization of HR policies and procedures to ensure clarity and fairness. 
• Coordinate training initiatives and maintain accurate HR records, certifications, and policy acknowledgements. 
• Partner with leadership on culture, engagement, and people-focused initiatives that strengthen connection across the organization. 

2.Company Marketing & Brand Leadership 

• Oversee Centennial’s company-wide marketing efforts to ensure consistent, on-brand messaging across all channels. 
• Work with internal teams and external partners (agencies, designers, videographers, etc.) to plan and execute marketing campaigns, content, and promotions. 
• Guide social media and digital content direction, including storytelling, community highlights, team features, and brand moments. 
• Support community initiatives, sponsorships, and events through strong brand representation and promotion. 
• Ensure all recruitment, internal, and external communications reflect Centennial’s values, voice, and brand standards. 
• Contribute to marketing planning, campaign ideas, and content strategy that support business growth and brand awareness. 
• Track basic performance indicators (engagement, reach, applicant sources, campaign response) and adjust messaging as needed. 

Qualifications

As the Leader of People, Brand & Culture, you will bring: 

The Essentials (Hard Skills): 

• Post-secondary education in Human Resources, Business Administration, Marketing, Communications or a related field. 
• CPHR designation considered a strong asset. 
• 5+ years of experience in HR, Marketing, or a blended people/brand leadership role in a small to mid-sized organization.   
• Strong working knowledge of employment legislation, HR best practices, and performance management. 
• Experience developing, reviewing, and implementing HR policies and procedures. 
• Comfortable using AI-powered tools to improve efficiency, documentation, recruitment, and HR processes, with a curiosity for adopting new technologies. 
• Strong written and verbal communication skills with an eye for brand voice and storytelling.  
• Strong organizational skills with the ability to manage multiple priorities and long-term projects. 

The Intangibles (Soft Skills): 

• A people-first leadership style grounded in fairness, accountability, and good judgment. 
• Comfortable operating in a newly created role where structure is still being built. 
• Confidence working independently while partnering closely with senior leadership. 
• Ability to move easily between strategic thinking and hands-on execution. 
• Strong relationship-building skills with the ability to influence across office and field teams.  
• Adaptable and comfortable operating in a growing organization where priorities may evolve. 

What Our Client Offers

• Competitive Compensation – Wages aligned to your experience, with additional bonus opportunities, RRSP contributions, and profit sharing to reward your success. 
• Ownership & Influence – A newly created role with the opportunity to bring structure, consistency, and clarity to Centennial’s people practices. 
• Meaningful Contribution –The opportunity to positively influence culture, engagement, and employee experience across the business. 
• Supportive Culture – A positive, inclusive environment where employees feel respected, valued, and part of a community that celebrates success together. 

About the Collective

At Hughes Collective, we don’t just recruit—we revolutionize how talent meets opportunity. We’re not in the business of filling roles; we’re in the business of transforming careers and powering businesses with bold, game-changing hires.

For candidates, this isn’t just about your next job—it’s about uncovering your passions, amplifying your strengths, and unlocking your potential. We’re here to connect you to a career that excites, inspires, and fuels your future.

This isn’t recruitment as usual—this is Hughes Collective. Bold. Authentic. Unapologetically different. Your next move starts here.