Help shape how a global insurance technology company tells its story to the life insurance market. As Product Marketing Manager for the Life & Wealth Americas sector, you’ll turn agentic AI and software capabilities into clear business value for carriers, MGAs, and brokers, and you’ll own the messaging, content, and enablement that help the team win.

ABOUT THE COMPANY

Our client is a global technology and services provider to the insurance industry, delivering AI-enabled software and platform solutions to life and wealth carriers. This role sits within the insurance unit’s outbound product management team and partners closely with product, sales, marketing, customer success, and analyst relations.

WHY YOU’LL LOVE THIS ROLE

• Work for a stable, growing organization where you can grow personally and professionally.
• Use your expertise in product marketing, positioning, and content strategy to directly shape the product and business.
• Do meaningful work that has a real impact on customers and the team every day.
• Collaborate with bright, motivated people who genuinely enjoy working together and building something great.

WHAT YOU’LL DO

• Develop product positioning, messaging, and value propositions that differentiate the company’s solutions in the market.
• Take initiatives from market research and positioning through launch execution, content development, sales enablement, and performance analysis.
• Create a wide range of assets, including launch plans, sales decks, web copy, battlecards, case studies, demo stories, blogs, thought leadership, social content, PR, speeches, infographics, and marketecture.
• Equip sales and customer-facing teams with messaging, training, objection handling, competitive guidance, and buyer-focused content.
• Partner in an agency model to drive go-to-market for new products and feature releases in your sector, and manage pipeline generation performance across activations.
• Work with the analyst relations team to repurpose content and strengthen the company's presence with industry analysts.
• Write speeches, present on stage, and coach executives on their delivery.

WHAT SUCCESS LOOKS LIKE

• Product and feature launches that generate awareness, engagement, pipeline, adoption, or expansion.
• Sales teams that feel more confident and effective because of your enablement, training, and competitive guidance.
• Greater market visibility through timely insights, thought leadership, campaigns, and customer stories.
• Measurable contribution to business goals like pipeline influence, win rate, product adoption, retention, or expansion.

WHAT YOU BRING

• 5+ years of experience in product management, product marketing, solutions marketing, go-to-market strategy, competitive intelligence, analyst relations, or a related role.
• 5+ years of experience marketing insurance, SaaS, enterprise software, cloud platforms, AI-enabled products, data and analytics solutions, or other technology products.
• Enough life insurance knowledge to speak credibly with carriers, MGAs, and brokers.
• Proven ability to translate complex technical capabilities into outcome-focused messages for technical and business audiences.
• Hands-on experience developing positioning, messaging, launch plans, sales enablement materials, and customer-facing content.
• Excellent writing, storytelling, presentation, and stakeholder management skills.
• Strong digital marketing skills across content strategy, social media, email campaigns, SEO, AI, and analytics.
• A relentless content engine mindset. You produce, publish, and promote at scale, with a journalist’s curiosity for the angle that makes a story land.
• Organized, self-directed, and collaborative, with comfort in a fast-paced environment where output is visible, and impact is measurable.
• Eligibility to work in the US for any employer (sponsorship is not available).

BONUS POINTS IF YOU HAVE

• Familiarity with insurance technology such as agentic AI, policy administration systems, BPO, or platform modernization.
• Experience with Challenger, Oratium, JTBD, or Solution Selling, plus enterprise sales motions, account-based marketing, or partner and hybrid go-to-market models.
• A background in project management, executive thought leadership, customer advocacy, or product-led content programs.
• Proficiency with Excel, PowerPoint, Asana, Power BI, Amazon Quick, Claude, Copilot, Google Analytics, or similar tools.
• Comfort working across time zones with a global team.
• A genuine passion for AI, InsurTech innovation, and transforming the insurance industry.

COMPENSATION AND PERKS

• Base salary: $130,000 to $137,000 depending on experience.
• Comprehensive benefits include medical, dental, and vision coverage; life and disability insurance; and a 401(k) retirement savings plan.
• Paid time off, paid holidays, and employee wellness programs.
• Hybrid work setting, based in Charleston, SC.

ABOUT CATCH TALENT

Catch Talent is a high-touch recruiting agency that delivers end-to-end talent acquisition solutions to growing technology, digital media, and professional services companies. Headquartered in Charleston, SC, Catch brings decades of technical recruiting expertise to local and national clients and offers a full range of flexible solutions, including direct placement hiring, recruitment process outsourcing, contract and contract-to-hire models. Learn more at catchtalent.com.

Catch Talent provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.