Performance Creative Strategist

Location: On-Site (5 days/week), NYC Financial District

Salary: $100k–$130k

Status: Full-Time

Fast-growing CPG brand redefining clean with zero-toxin, plant-powered products. With strong momentum, the brand is entering a high-growth phase where performance-driven creative is central to scaling revenue and virality.

About the Role

This is a hands-on, execution-heavy role owning performance creative for paid social, primarily Meta, with expansion into new channels. You will concept, create, edit, and test ads end-to-end—partnering with media and analytics to drive growth. This is for someone who makes the ads, not just briefs them.

What You’ll Do

• Own performance creative strategy for paid social (Meta + new channels)
• Concept, script, edit, and version high-performing video ads (30s–2 min)
• Build viral-first creative (UGC, founder-led, POV, problem/solution, trends)
• Rapidly test hooks, formats, and messaging using AI and creative automation
• Partner with media + analytics to iterate based on performance
• Stay ahead of platform trends and performance best practices
• Maintain a strong testing cadence and creative iteration pipeline

What We’re Looking For

• 4–7+ years in performance creative, paid social, or growth marketing (CPG/DTC preferred)
• Proven track record scaling ads on Meta
• Strong instincts for hooks, pacing, storytelling, and conversion
• Experience with longer-form paid video (30s–2 min)
• Hands-on with AI tools for ideation, editing, or testing
• Highly experimental, fast-moving, and execution-driven



Bonus

• Video editing (CapCut, Premiere, Final Cut, After Effects)
• UGC/content creation experience
• Network of editors, designers, or creators