Retention Manager

Location: On-Site (5 days/week); NYC Financial District

Salary Range: $85k–$110k (based on experience)

Status: Full Time

About the Company

We are partnering with a fast-growing CPG brand redefining the cleaning category with zero toxins, zero warning labels, and zero compromises. The brand uses plant-based ingredients to effectively kill germs, viruses, and bacteria without harsh chemicals—delivering products that are safer for people and the planet while performing as well as or better than traditional alternatives.

The company has recently secured funding and is entering a rapid growth phase with resources to expand the team and drive revenue. With strong traction and momentum, the brand is focused on performance-driven strategies as it scales its customer base.

About the Role

We’re looking for a Retention Manager who is passionate about turning first-time buyers into lifelong customers. This role focuses on building meaningful relationships with the community, increasing repeat purchases, and making the subscription experience irresistible.

You’ll own the full retention ecosystem, including email, SMS, subscription strategy, and lifecycle marketing, and play a key role in driving sustainable, profitable growth. The ideal candidate builds creative, data-driven solutions to ensure customers return again and again.

Key Responsibilities

• Own and execute retention strategy across email, SMS, and subscription lifecycle
• Build, launch, and optimize data-driven, on-brand email and SMS campaigns aligned with brand voice, business goals, and customer insights
• Manage lifecycle and promotional messaging in Klaviyo, including campaign planning, segmentation, QA, deployment, and post-send analysis
• Develop and optimize customer journeys, including post-purchase flows, replenishment journeys, win-back campaigns, and subscription touchpoints
• Partner with Ecommerce, Creative, and Brand teams to ensure retention initiatives are thoughtful, on-brand, and high-impact
• Continuously test and iterate messaging, offers, timing, and creative to drive repeat purchases
• Analyze customer behavior, cohort performance, and retention metrics to identify insights and opportunities
• Ideate and implement innovative retention initiatives beyond standard lifecycle flows
• Support subscription growth and optimization (reducing churn, increasing LTV, improving subscriber experience)
• Collaborate on or create landing pages that support retention, subscription, or repeat purchase initiatives (preferred)
• Explore loyalty initiatives and Amazon retention/cross-channel strategies (nice-to-have)

Qualifications

• 3+ years of retention, lifecycle, or CRM marketing experience within ecommerce
• Direct experience managing a subscription ecommerce program is required
• Hands-on experience with Klaviyo (email + SMS) is required
• Strong data and reporting skills to measure the success of initiatives
• Deep understanding of ecommerce customer journeys, particularly post-purchase and replenishment cycles
• Comfortable with testing frameworks and performance metrics (LTV, repeat rate, churn, etc.)
• Creative thinker who enjoys experimenting and challenging “best practices”
• Experience creating or collaborating on landing pages is a plus
• Experience with loyalty programs, Amazon ecommerce, or Skio is a plus