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Programmatic Media Trader
Seeking two Programmatic Traders, each reporting to the Director, Programmatic. You will own client campaigns from setup through reporting across the major DSPs, and you will be able to explain the performance behind them. This is a hands-on role for someone who is comfortable in the platforms every day.
What You'll Do
- Own campaigns end to end: set up, traffic, QA, pace, optimize and report on programmatic campaigns across display, video, native, mobile, CTV and retail media.
- Buy in the DSPs: execute media buys in The Trade Desk, DV360, Yahoo DSP and Amazon DSP that fit each campaign's objectives, budget and target audience.
- Optimize performance: monitor pacing and results daily, and adjust bidding, targeting, inventory and creative to hit KPI and ROI goals.
- Build audience strategy: develop and apply targeting approaches that reach the right customer segments efficiently.
- Protect brand safety: implement and monitor third-party verification and measurement tags, and make sure campaigns follow platform policies and the rules of regulated categories.
- Report and explain: deliver regular reporting and walk internal teams and clients, including non-technical stakeholders, through performance and next steps.
- Work with partners: collaborate with creative teams and vendors, and stay current on DSP features and industry trends.
What You Bring
- Proven programmatic trading experience, with an agency or trading desk background preferred.
- Hands-on-keys experience in The Trade Desk, DV360 and Amazon DSP.
- Comfort owning campaigns end to end: setup, trafficking, QA, pacing, optimization and reporting.
- Familiarity with third-party verification and measurement tags such as DoubleVerify and IAS.
- Strong analytical skills and a solid grasp of the key performance metrics.
- Clear communication, including the ability to speak to performance with clients and internal teams.
- Ability to manage multiple campaigns at once in a fast-paced environment.
- Bachelor's degree in marketing, advertising, business or a related field, or equivalent experience.
Nice to Have
- Familiarity with the Amazon Ads console, Amazon Marketing Cloud (AMC) and retail media best practices (strongly preferred).
- Amazon Ads certifications, such as Amazon DSP or Amazon Ads Retail (strongly preferred).
- Hands-on experience in Yahoo DSP.
- Experience using Claude or similar AI tools in day-to-day work, such as analysis, reporting, documentation and automation, including APIs, connectors and skills.
- Experience on CPG, pharma, spirits or QSR accounts.
- Familiarity with ad tracking and attribution platforms.
- Other platform certifications, such as DV360 or Campaign Manager 360, or The Trade Desk Edge Academy.
Job-1773129
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