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Programmatic Business Development Manager

Seeking a talented and motivated Programmatic Business Development Manager to join the team. In this role, you will drive revenue growth through the development and execution of programmatic advertising strategies, identify new business opportunities, nurture existing client relationships, build strategic agency partnerships, and represent the company in the market, at tradeshows and industry events, and in vendor negotiations.

RESPONSIBILITIES

• Programmatic Strategy: Develop and implement programmatic advertising strategies that maximize ROI for clients.
• New Business Development: Identify and pursue new business opportunities in the programmatic advertising space, including new clients, industries, and market segments.
• Strategic Agency Partnerships: Identify, develop, and manage strategic partnerships with media agencies, holding companies, and independent agencies. Position the company as a value-added partner that helps agencies and their mutual clients unlock trade-based media solutions, and build co-selling and referral opportunities that drive shared growth.
• Agency Relationship Management: Build and maintain strong, long-term relationships with agency leadership and key stakeholders, serving as the primary point of contact and ensuring alignment on mutual clients, joint pitches, and partnership goals.
• Market Representation: Serve as a visible ambassador for the company in the market, representing the company at tradeshows, conferences, and industry events to build brand awareness and generate new opportunities.
• Vendor Negotiations & Partner Relationships: Lead negotiations with DSP and SSP partners, publishers, and media vendors, including structuring Deal ID and PMP arrangements. Build and maintain strategic relationships that deliver favorable terms and value for the company and its clients.
• Client Relationship Management: Cultivate and maintain strong relationships with existing clients, ensuring their satisfaction and loyalty.
• Revenue Growth: Meet and exceed revenue targets through effective client, agency, and programmatic partnerships.
• Market Research: Stay informed on industry trends, market dynamics, and competitor activity to inform business development strategy.
• Collaboration: Work closely with marketing and technical teams to ensure successful execution of programmatic campaigns.
• Reporting and Analytics: Use data and analytics to evaluate campaign performance and make data-driven recommendations for optimization.

QUALIFICATIONS

• Bachelor's degree in Business, Marketing, or a related field; MBA a plus.
• Proven experience in programmatic advertising or digital marketing.
• Strong understanding of the programmatic ecosystem, including DSPs, SSPs, and the Deal ID/PMP (private marketplace) space, along with related tools and technologies.
• Established industry network, including relationships with media agencies and holding companies.
• Proven experience building and managing strategic agency partnerships.
• Experience negotiating with vendors and media partners.
• Comfortable representing a company publicly at tradeshows and industry events.
• Excellent communication and presentation skills.
• Strong analytical and problem-solving abilities.
• Proven track record in sales and business development.
• A self-starter with a results-driven mindset.
• Ability to work collaboratively in a dynamic, fast-paced environment.

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