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Head of Personal Brand/Content

The Opportunity:

We have the opportunity to inspire millions of people to pursue their dreams and achieve financial independence. Weʼre hiring a Head of Personal Brand / Content to scale a brand (YouTube, Instagram, LinkedIn). Weʼre looking for someone who has effectively scaled similar personal brands in a social-first way, with deep understanding of how to:

• Build Content Systems: repeatable, consistent output across multiple platforms on a weekly basis
• Optimize per Platform: you understand Instagram, Youtube, and LinkedIn on an incredibly native level
• Grow Audiences: you have a clear track record of taking a personal brand into the millions of followers

The Job to Be Done:

• Own all Production
• Own all Concepting and Strategy, pairing with the brand owner as a thought partner
• Develop scalable, repeatable processes and systems for content creation, distribution, and measurement, ensuring consistency and quality at scale.
• Take partially developed ideas and concepts and refine them into polished, engaging, and actionable content across multiple platforms YouTube, social media short-form).
• Strategically grow the brand’s presence as a thought leader specifically in the entrepreneurship, business strategy, and business building space.
• Design and implement content frameworks where one primary piece can systematically be repurposed into multiple valuable assets across different platforms, achieving maximum reach and effectiveness.

The Profile Weʼre Looking For:

• Proven experience transforming initial ideas into comprehensive, multi- platform content campaigns.
• Deep understanding of business strategy, entrepreneurship, investing, and business building content.
• Possess the ability to authentically speak to entrepreneurs, solopreneurs, and the community we are building.

You Excel at Personal Branding & Thought Leadership:

• Significant experience successfully scaling an influential personality’s brand across digital platforms and building a following.
• Consistently grow the brand’s audience and influence

You Know Digital Platforms Inside and Out:

• Expert-level understanding of YouTube growth strategies, audience development, and optimization techniques for short-form platforms (TikTok, Instagram Reels, YouTube Shorts).
• Skilled at platform-specific storytelling while maintaining cohesive messaging across channels.

You Build Scalable Content Systems:

• Demonstrated track record of designing, implementing, and scaling robust content production processes.
• Ability to leverage content strategically, maximizing impact through intelligent repurposing and targeted distribution.

Youʼre Analytical, Strategic, and Results-Focused:

• Driven by clear, measurable goals and adept at using data to inform and refine strategies.
• You obsess over data and are always learning from what is working on each platform day to day.
• You continuously optimize content systems and the backlog in order to boost performance, engagement, and audience growth.

At This Company, You'll Enjoy:

• Autonomy and Ownership: you are in charge of your time with the company – decide what you want to do, align with leadership and go for it!
• Top-of-the-Market Cash & Equity Compensation: because our team is only comprised of the best-of-the-best, we pay the very top of market
• A World-Class Team: we're a team of servant leaders who work hard and put the team first; we hail from the very best companies/universities and hold ourselves to the highest standards

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