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Content Lead / Brand Storyteller
Be the co-pilot to the founder CEO in building a content system that turns company expertise into credibility-building stories. This isn't traditional content marketing. It's about:
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Real stories from the trenches, not corporate jargon
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Internet-native writing that grabs attention and retains it
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Relationship building at scale through authentic storytelling
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People brands first - build personal brands of team members, not the company page
What You'll Do:
Content Creation (Hands-On ~20 hrs/week writing)
- Write conversational LinkedIn posts for founder & US sales reps
- Script short-form videos and interview questions
- Extract gold from monthly interviews with CTO, sales reps, customer success team
- Turn sales call transcripts into engaging content
- Support founder's YouTube channel (BTS of growing a business)
Strategy & System Building
- Build a simple, sustainable content system based on staff interviews & client call transcripts
- Define brand pillars: Hiring | Team Building | Employee Experience | Future of Work | AI Tools
- Reverse engineer content from buyer pain points
- Oversee organic and boosted social strategy
YouTube Channel Support
- Help launch founder YouTube channel (January 2025)
- Ask compelling questions on camera during "day in the life" shoots
- Extract stories about business mistakes, lessons learned, vulnerable moments
- Think: vlog-style entrepreneurship content, not business theory
The Writing Philosophy: Internet writing ≠ Traditional copywriting
DO:
- Write like you talk - conversational, scannable, digestible
- "Each line earns the next line"
- Create intrigue gaps that make people click "see more"
- Give away playbooks, tactics, and real insights for free
- Use short lines, short paragraphs, white space
- Ask: "Would a real person say this over coffee?"
DON'T:
- Use corporate jargon or "word salads"
- Write beautiful essays that worked in university
- Create dense walls of text
Content Structure:
- Hook with a recognizable situation (WIIFM - What's in it for me?)
- Validate the pain/challenge
- Share what worked (actionable, stealable)
- Make it easy to steal for their team
Your Profile Must-Haves:
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Modern internet writing expertise - understand the difference between traditional and social-native content
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Journalist mindset - curious, ask great questions, extract golden insights from people
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Organized & systems-oriented - can build repeatable processes
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South Florida based - need to spend 2 days/week in Fort Lauderdale office
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Hands-on doer - ship V1 today vs. perfect V5 in a month
Nice-to-Haves:
- Journalism background - you are a a natural at interviewing people
- Understanding of buyer psychology
- B2B content experience
- 5+ years’ experience (but open to talented juniors with strong portfolios)
Personality Fit:
- Comfortable challenging the founder when story is fuzzy
- Partner-level sounding board, not order-taker
- Creative, entrepreneurial, lateral thinker
- Passionate about storytelling and human connection
The Content System You'll Build Weekly Rhythm:
- Access sales call transcripts/recordings
- Use AI to pull patterns and observations
- Conduct monthly interviews with key team members
- Pre-brief with 3-5 questions 24 hours before interviews
- Turn insights into LinkedIn posts, video scripts, articles
Success Metrics:
- Reps get DMs: "I've been following your stuff for a while"
- Inbound leads reference specific posts/videos
- Sales calls feel warmer - prospects arrive pre-sold
- Content feels human, not corporate
Why This Role Matters B2B Marketing Reality in 2025:
- 99.9% of businesses don't know who the average SMB is
- Pitch slapping is dying
- Cold ads are dying
- People trust people more than brands
- Rather than trying to find new business help other businesses find you
The Solution: Storytelling
- Give away all the playbooks
- Share behind-the-scenes
- Build credibility through consistency
- Content is relationship building at scale
Job-3502094
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