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Position: Senior Programmatic Trader

Department: Operations

Location: Hybrid (New York City & remote working)

Reports To: Head of Trading

Job Type: Full-time, permanent

The Role

Senior Programmatic Traders at our company are analytical thinkers with a hunger for optimization. Traders drive business growth through client retention, campaign performance, and media delivery optimization. Our traders work directly with our sales team to interface with clients and ensure successful delivery of campaign performance, service, and insights.

Job Responsibilities

Your tasks will include but not be limited to:

• Retaining clients for the business by managing programmatic campaigns, including:

● Creating campaigns within our DSPs (Xandr, DV360, the Trade Desk)

● Performing against your client KPIs through campaign analysis & optimization

● Reporting on campaign delivery and performance

● Communicating with your clients to ensure satisfaction and provide timely service

● Presenting media insights to your clients to enhance their understanding of their audience

● Managing programmatic media buying across various platforms

• Campaign setup duties with the aid of ad ops, product, and account management teams

● Trafficking creatives

● Implementing pixels

● Creating reporting templates

● Deploying Hybrid Theory audiences

● General campaign troubleshooting

• Presenting post campaign insights

● IIdentifying incremental revenue opportunities

● Joining strategic client meetings

● Communication with commercial teams on capabilities & market needs

● Collaboration with product teams to provide product feedback and expand capabilities

Business KPIs

1. Client Retention: retaining client’s business month on month

2. Campaign performance: Ensuring all managed campaigns are competitively performing

3. Media cost efficiency: Optimizing media spend to achieve business goals

Key Requirements

● 3-4 years’ experience trading programmatic campaigns

● High competency in at least one DSP, preferably Xandr (Appnexus), DV360, or The Trade Desk

● Optimization experience across multiple KPIs and environments with a proven track record of hitting client KPIs

● Minimum Advanced Excel skill level

● Strong communication skills required

● Previous experience working in client-facing (agency or client direct) environment required

● Strong data presentation skills required

● Experience with BI tools (Power BI preferable) and SQL is a plus

What we are looking for:

You will have robust industry knowledge of DSPs and trading desks, high competence in programmatic advertising, and thorough data analysis capability. You must be able to manage both internal and external relationships with strong communication skills. You will be organized, self-sufficient, and have baseline presentation skills with the ability to explain the story behind the data. You must work well under pressure, and be adaptable to an ever changing industry.

Job-2735104 

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