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Senior Director of Lifecycle Marketing

Seeking a Senior Director of Lifecycle Marketing to lead and evolve customer activation, engagement, retention, and monetization strategy across the entire customer journey.

This leader will own the vision, strategy, and execution for Lifecycle Marketing across email, push, SMS, in-app messaging. You’ll lead a team responsible for helping customers build strong financial habits, deepen engagement with products, and increase long-term customer value.

This role sits at the intersection of Growth, Product, Data, Martech, and Creative. You’ll partner closely with cross-functional teams to deliver highly personalized, insight-driven customer experiences that improve activation, retention, product adoption, and monetization.

They are looking for someone who combines strong strategic thinking with operational excellence to build meaningful long-term customer relationships at scale. You should deeply understand customer behavior, segmentation, experimentation, and lifecycle automation while also being excited about how AI can modernize personalization, content creation, and lifecycle operations.

What you'll do: 

Own and evolve lifecycle strategy

• Lead lifecycle marketing strategy across activation, onboarding, engagement, retention, winback, and cross-sell
• Develop customer journey frameworks that increase long-term customer value and product adoption
• Partner closely with Product and Growth teams to improve onboarding and early customer activation

Build personalized customer experiences

• Develop segmentation and personalization strategies across email, push, SMS, and in-app messaging
• Create highly relevant customer journeys informed by behavioral, transactional, and engagement data
• Improve customer communication relevance, timing, and channel orchestration

Drive experimentation and performance

• Build structured testing frameworks across messaging, timing, channel mix, offers, and personalization
• Continuously optimize lifecycle KPIs including activation, retention, engagement, monetization, and churn
• Translate insights into scalable lifecycle improvements

Strengthen lifecycle infrastructure and operations

• Partner with Martech and Data teams to improve lifecycle tooling, data quality, and automation capabilities
• Improve operational workflows, campaign QA, and execution processes
• Help define the roadmap for future lifecycle infrastructure and personalization capabilities

Apply AI to modern lifecycle marketing

• Identify and implement AI-driven workflows that improve content generation, segmentation, testing, and reporting
• Explore AI-powered personalization and behavioral targeting opportunities
• Leverage automation to improve team efficiency and campaign velocity

Management and cross-functional execution

• Lead and develop the Lifecycle Marketing team
• Partner closely with Product, Creative, Data, Acquisition, and Martech teams
• Foster a culture of experimentation, accountability, and customer-centric thinking

Required experience

• 10+ years of experience in CRM, lifecycle marketing, retention, or growth marketing
• Proven experience leading lifecycle strategy across email, push, SMS, and in-app messaging
• Experience building segmentation, personalization, and automated customer journey frameworks
• Demonstrated experience improving retention, activation, engagement, or LTV metrics
• Experience managing lifecycle marketing teams and cross-functional initiatives
• Strong partnership experience with Product, Data, Martech, and Creative teams

Job-3601445

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