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Manager of Performance Media

This company is bringing paid media in-house and building a performance engine grounded in data, testing, and platform craft. Seeking a Manager of Performance Media who lives inside Google, Meta, and TikTok. Someone who treats campaign structure as a discipline and ships changes faster than an agency would. 

Strategy and the testing roadmap are set in partnership with the Director of Digital & Lifecycle. Your job is to translate that direction into excellent execution: building, optimizing, and reading the results sharply enough to know what to do next. You'll be the closest person to platform performance and the team's voice on what the data is actually saying. 

This is a hands-on, IC role for someone who wants ownership of the channels, not just oversight of an agency. 

What You'll Own 

• Platform execution: Hands-on campaign management across Google Ads (Search, Performance Max, YouTube), Meta (Facebook/Instagram), and TikTok. You build, QA, launch, and optimize directly in-platform. 
• Account hygiene: Campaign structure, naming conventions, audience architecture, bidding strategies, pacing, and budget discipline. You treat this as craft, not chore. 
• Performance optimization: Daily monitoring of impression share, CPA, ROAS, CAC, CTR, CVR, and LTV contribution. You catch problems before they show up in a weekly report. 
• Local & multi-location performance: Geo-targeting, store-level optimization, and partnering with Field Marketing on local acquisition. 
• Test execution: Running structured A/B tests against the testing roadmap across audiences, creative, offers, landing pages, and bid strategies. You'll also bring platform-native test ideas to the table. 
• Tracking & measurement hygiene: Pixels, UTMs, conversion events, and attribution alignment. You don't need to be an engineer, but you'll spot when tracking is broken and partner with Analytics to fix it. 
• Creative feedback loop: Brief Brand and Creative with performance data, critique creative through a results lens, and help shape what gets tested next. 
• Insights & recommendations: Bring a point of view to weekly reviews on what's working, what isn't, and where to shift spend. Status updates are not the deliverable; recommendations are. 

What You Bring 

• 5+ years of hands-on paid media experience: running campaigns yourself, not directing an agency to run them. Agency background is a plus, especially if you've moved (or want to move) to in-house ownership. 
• Deep platform fluency: Google Ads (Search required, PMax and YouTube strongly preferred) and Meta required. TikTok strongly preferred. You can diagnose a misfiring campaign in an afternoon. 
• Numbers fluency: Comfortable in GA4, platform UIs, and spreadsheets. You know the difference between platform-reported ROAS and incremental ROAS, and you read attribution skeptically. You can defend a recommendation with data, and tell us when the data is lying. 
• Budget scale: Track record managing annual paid media budgets in the seven figures or higher. 
• Testing discipline: You've run structured tests and can explain not just what won, but why and what you'd test next. 
• Self-starter operating style: You bring problems with proposed solutions. You don't wait to be told the next priority. 
• B2C or multi-location retail experience: preferred. Local/franchise media exposure is a strong plus. 
• Tracking fundamentals: Working knowledge of pixels, UTMs, conversion events, and tag management. 
• CDP exposure: a plus, not required. 

What Success Looks Like in Year One 

• Improved ROAS and controlled CAC across the channel mix. 
• Clear, defensible read on what's actually driving incremental growth vs. what attribution is over-crediting. 
• Faster test-to-learn cycles than the prior agency cadence. 
• Clean, well-structured accounts that any future hire can pick up without a archaeology project. 
• Tight alignment between paid acquisition and lifecycle onboarding. 

Job-3596217

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