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Director of Programmatic Sales - CTV Marketplace (Dynamic AI Creative)
USA
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About the Job

As the Director of Programmatic Sales, you'll help to provide integrated, CTV-first digital advertising solutions. You will lead the generation of programmatic media volume and revenue across multiple channels. The ideal candidate will have extensive experience in programmatic media, including CTV, mobile advertising, and other digital channels, and a proven track record of driving substantial revenue growth through partnerships with agencies, direct advertisers, and other media buyers. This role will leverage the company’s programmatic capabilities, including the company Exchange, the company DSP, and any DSPs connected to the company exchange, to maximize media volume and revenue.


You will:

·       Revenue Generation: Lead the effort to drive significant programmatic media revenue across multiple sources, including direct relationships with agencies, advertisers, and third-party partners.

·       Programmatic Strategy: Develop and execute strategies to maximize revenue through the company Exchange, company DSP, and third-party DSPs, ensuring growth in both volume and quality of media campaigns.

·       Partnership Development: Build and nurture relationships with key stakeholders in agencies, direct advertisers, and other partners to establish long-term, mutually beneficial partnerships.

·        Build a plan of action for attacking the holding companies as well as independent agencies, prioritizing business opportunities, effectively managing the sales pipeline, and following up with leads in a timely fashion.

·       Inventory and Media Execution: Leverage company PMP inventory and media execution through company teams or third-party buyers to create high-impact, revenue-generating opportunities.

·       Collaboration: Partner closely with cross-functional teams, including sales, product, account management, and technology, to ensure successful execution and optimization of media campaigns.

·       Market Intelligence: Stay ahead of industry trends, emerging technologies, and competitors to keep the company at the forefront of the programmatic advertising landscape.

·       Client Advocacy: Serve as the voice of the client within the organization, ensuring their needs are met while aligning solutions with their business goals.

·       Sales and Performance Reporting: Continuously monitor and report on sales and revenue performance, ensuring quarterly revenue targets are met and exceeded.

·       Strategic Thinking: Evaluate significant business decisions with leadership, review potential solutions, collaborate and choose the best solutions/course of action


You are:

·       A strong sales leader, incredible relationship manager, negotiator, communicator, and closer.

·       A motivated self-starter who is comfortable working in a start-up environment and can prioritize their time.

·       A highly collaborative team player with the ability to work well with sales, pre-sales, account management, and technology teams.

·       A creative and solutions-focused problem solver that helps your client partners identify their most significant challenges and work with your team to solve them while driving client impact.

·       An incredible communicator who is adept at influencing, persuading, and conveying ideas in a meaningful way to secure commitment and support from others while generating excitement and enthusiasm.

·       Able to think strategically and translate that strategy into effective tactics. Skilled at creating partnerships and have a talent for consultative selling and the ability to set clear expectations gracefully.

·       Able to hit and exceed quarterly revenue expectations.

 

You have:

·       Experience: 5-6 years of experience in digital sales, with at least 3+ years in the programmatic and/or CTV advertising space.

·       Programmatic Expertise: Deep knowledge of programmatic media, including experience with DSPs, exchanges, PMP inventory, and ad tech.

·       Relationship Building: Proven ability to build and maintain strong relationships with agencies, advertisers, and other key stakeholders.

·       Sales Skills: A hunter mentality with a drive to generate new business and meet revenue targets.

·       Strategic Thinking: Ability to think strategically and translate strategies into effective, tactical plans for execution.

·       Communication: Exceptional presentation, negotiation, and communication skills, both in-person and over the phone.

·       Results-Driven: A strong focus on impact and results, with a collaborative mindset to drive team success.

·       Education: Bachelor’s degree in advertising, Marketing, Business, or a related field.


Job-3172831

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