Title: Performance Marketing Specialist
Location: Remote — Must reside in the New York City metro area
Salary: $70,000 – $80,000 annually
Benefits: PTO, health insurance reimbursement
About the Opportunity
Our client is a successful performance‑driven digital marketing agency known for using data, analytics, and proven methodologies to help clients acquire, convert, and grow their customer base. You’ll join a team passionate about making success inevitable through intelligent use of customer data, analytics, and performance marketing execution.
Role Overview
As a Performance Marketing Specialist, you’ll be primarily responsible for executing and managing performance campaigns across key platforms — with a strong focus on delivery, client support, and tactical excellence. This is not a strategic development role; rather, it’s focused on account management, execution, and producing reliable results. You’ll work closely with cross‑functional teams to support clients’ paid and organic performance marketing initiatives.
What You Will Do
• Manage and optimize Google Ads campaigns to meet performance objectives.
• Run and maintain Meta (Facebook & Instagram) advertising efforts aligned to client KPIs.
• Support organic search/SEO initiatives to drive visibility and qualified traffic.
• Serve as the primary client point of contact for campaign execution issues.
• Communicate clearly with clients on status and results reporting, ensuring expectations are aligned.
• Generate clear, accurate performance reports and insights for clients.
• Troubleshoot performance issues and execute with a high degree of accuracy.
What We’re Looking For
• 3 – 5 years of digital marketing agency experience with direct exposure to performance channels.
• Solid understanding of agency performance metrics, reporting, and client management.
• Proactive self‑starter with strong work ethic and ability to work independently.
• Strong problem‑solving skills and ability to learn “on the job.”
• Above‑average cognitive ability (Wonderlic testing as part of the process).
• Excellent communication skills and client service mindset.
Why Apply?
Our client’s agency values high‑impact execution, curiosity, and a passion for learning. They invest in their people through ongoing development and challenge you to think analytically and act responsibly. If you thrive in an environment that expects accuracy, initiative, and ownership, you’ll enjoy growing with them.