Our client, a well-funded AI startup, is seeking a versatile and proactive Growth Marketing Lead to design and execute scalable, innovative growth strategies within a dynamic startup environment. This role is perfect for an experienced growth marketer who thrives in fast-paced settings, enjoys wearing multiple hats, and is eager to build strategies from the ground up.

Unlike traditional roles, this position requires a generalist mindset focused heavily on growth. You'll own end-to-end responsibilities, from customer acquisition and lifecycle campaigns to technical setup and brand initiatives, all aimed at driving substantial growth without relying on large budgets.

Your Responsibilities:

• Own and enhance the self-serve customer journey to maximize revenue growth, customer activation, and retention.
• Collaborate closely with sales teams to build pipeline opportunities, refine the Ideal Customer Profile (ICP), and identify critical intent signals.
• Creatively drive brand awareness through diverse channels, including community engagement, email marketing, events, demand generation, and social platforms like Reddit.
• Develop and meticulously optimize each conversion stage in the marketing funnel, consistently testing and iterating strategies for maximum impact.
• Execute hands-on growth experiments and swiftly iterate strategies based on performance insights, scaling successful tactics into sustainable practices.
• Lead email marketing initiatives, including lifecycle management, automated sequencing, and targeted nurturing campaigns to support customer retention and expansion.

Qualifications:

• 4+ years of proven experience in growth marketing, particularly at early-stage startups, ideally including experience as an early or first marketing hire.
• A non-traditional marketer comfortable with hands-on execution across a broad range of marketing activities and initiatives.
• Demonstrated success driving significant growth without extensive budgets.
• Exceptional analytical skills, creative thinking, and agility in execution.

Compensation and Benefits:

• Competitive salary range of $150k - $185k, commensurate with experience.
• Equity participation.
• Visa sponsorship available.
• Hybrid work policy, with a preference for candidates in San Francisco (open to exceptional candidates based in New York or fully remote).

Join our client's mission-focused team and lead impactful growth initiatives from concept to execution, significantly influencing the trajectory of the company.