The Well is a fully integrated advertising agency offering, marketing strategy, brand creative, media buying & planning, and a full suite of digital solutions. We are a team of senior-level executives who have gained experience in nearly every industry while working at some of the largest ad agencies in the world. We love what we do, which shows in our passion for our clients and work.
Your Role:
The Well is a growing boutique agency with expertise in creating and proving performance with paid digital ad campaigns, stellar client communication, and a passion for our craft. We are looking for proactive people who love digital media, thrive on continually learning, work well as a team, and do an excellent job at creating media strategies, with a deep knowledge of in-channel execution, and excellent communication skills.
This position is responsible for creating and executing paid digital media campaigns to ensure digital media plans meet client-specified expectations, performance, and budget. You MUST have worked extensively in-channel with Google, LinkedIn, Meta, and other channels as an Ad Operations Specialist (not just strategy) at an agency, implementing campaigns.
The Well is based in Chicago; this position can be performed 100% remotely.
Responsibilities:
● Development of paid digital media strategies, including media plan, budget allocation, channel mix, tactics per channel, creative needs, and reporting.
● Detailed knowledge of all paid media channel capabilities, targeting, etc. to ensure the correct media mix and KPI's for various clients and audiences. Channels include Google, Meta, LinkedIn, YouTube, Bing, Pinterest.
● At times, you will be called on to build the campaigns, optimize the campaigns, and analyze the campaigns – this should be a core strength.
● Direct AdOps team for budget pacing review and management. Manage pacing documents and continue to evaluate better pacing strategies, automation, and new technology to simplify pacing and allow for greater accuracy.
● Review and QA all monthly, quarterly, and annual reconciliations, ensuring the Ad Ops team submits accurate numbers, and that client campaigns are aligned with actual budgets.
● Build in-channel campaigns, spot-check campaigns, and guide Ad Ops team in best practices, organizing, reporting, and optimizing to the highest level.
● Optimizations in all channels, developing requirements based on campaign performance review and directing Ad Ops team on implementation.
● Create professional reporting in PowerPoint presentations for client updates, including analysis of data, updating reporting tools, and telling the "story" of performance, optimizations, and high-level view of strategic goals.
● Be proficient in Google Tag Manager set-up, tagging of landing pages and websites, and application of conversion actions, troubleshooting when necessary, while training the team.
● Strategically plan and develop a full Digital Media Strategy using client Media Brief, to develop a media plan, including budget allocation, channel mix, tactics per channel, creative needs, and reporting. All should align with client goals.
● Have deep knowledge of all channel capabilities, targeting, etc. to ensure the correct media mix and KPI's for various clients and audiences.
● Stay abreast of Industry trends, identifying opportunities for the agency pertaining to new channels, new technologies, cookieless strategies, etc.
● Cultivate meaningful client relationships based on trust and mutual respect, managing email communications and responding to client requests promptly.
● Manage team by setting team member goals, clearly communicating expectations, addressing development and skill build, and encouraging constant learning and cooperation.
Qualities:
● A minimum of 3-5 years of experience in digital media (agency experience)
● Bachelor’s degree from an accredited college or university
● A passion and/or skill for training and development, as the role involves both doing your work and supporting others on the team in their pursuit of excellence
● If you’ve never passed the buck, you probably have the commitment to excellence and ownership of your department work that we’re looking for
● Experience with digital platforms – if you can go deep on programmatic, Google, Meta, LinkedIn, and more, including Tag Management Systems (GTM, etc.), and have proven hands-on keyboard experience, then you’re ideal for the job
● Exposure to and/or interest in online advertising bid and pricing models (CPA, CPM, CPC, CPI) a bonus
● While we’re listing technology, we’d love to see skills with HTML5, CSS, and JavaScript
● Knowledge/experience with the Google Marketing Platform (GMP) helps
● Skills in QA’ing ad tags and conversion tags in a browser environment or tag diagnostic tool are important
● Proficient in the Microsoft Office suite, particularly PPT and XLS
● A curious mind, hard work ethic, and desire to learn are paramount
Agency Benefits:
● The Well Advertising, Inc. offers a stipend to cover the individual purchase of health insurance
● 401k Plan - after 1-year tenure
● Flexible PTO (holiday, sick, and vacation time) upon approval and review of manager
● Eligible for reimbursement of certain ordinary and necessary business expenses as determined and approved by your manager
● Any new business leads provided to The Well will be compensated with a New Business Commission at 5% of gross revenue, less out-of-pocket media fees
● You will be provided a laptop for remote work