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Title: Director, Ecommerce & Digital

Location: West Hollywood, CA Onsite

ABOUT THE ROLE

A high growth consumer brand in the lifestyle space is seeking a Director of Ecommerce & Digital to own performance and execution across its direct to consumer ecosystem. This role is responsible for driving revenue growth, improving conversion, and elevating the end to end digital shopping experience while partnering closely with executive leadership on strategy, prioritization, and long range planning.

This leader will act as the operational owner of digital commerce, managing internal teams and external partners across paid media, site experience, lifecycle marketing, analytics, and platform delivery. The ideal candidate is both strategic and hands on, with the ability to turn direction into action and action into measurable results. This position is fully onsite in Hollywood, California.

RESPONSIBILITIES

Growth and Channel Performance

• Own testing, optimization, and performance across paid acquisition channels and overall channel mix

• Partner with external agencies to drive scale, efficiency, and insight across customer acquisition efforts

• Launch and manage an affiliate program including partner strategy, optimization, and performance measurement

• Lead social commerce expansion including TikTok Shop strategy, merchandising approach, and operational execution

• Support international direct to consumer growth initiatives with a focus on performance optimization

Platform and Site Experience

• Lead site execution across front end and back end in partnership with internal engineering teams and development vendors

• Own delivery of the site roadmap with a focus on conversion, storytelling, and brand expression

• Drive site experience, conversion optimization, merchandising, and go to market execution for launches and key moments

• Collaborate closely with marketing and creative teams to ensure strong alignment between campaigns and site execution

• Ensure a best in class, accessible, and compliant digital experience across all touchpoints

• Oversee quality assurance, content publishing, and launch readiness

Loyalty and Analytics

• Own execution and ongoing optimization of the loyalty program

• Track and report on core performance metrics including conversion, average order value, and revenue drivers

• Partner with ecommerce leadership on forecasting, demand planning, and site level financial performance

• Translate data into clear insights that inform prioritization and decision making

IDEAL PROFILE

• A data driven operator with a strong grasp of digital commerce performance drivers

• Comfortable turning insights into initiatives that impact revenue and customer experience

• A collaborative partner who works effectively across marketing, creative, technology, and operations

• Experienced leading complex initiatives such as site enhancements, platform integrations, or global expansion

• Curious, proactive, and motivated by continuous improvement

QUALIFICATIONS

• Seven to ten years of ecommerce experience within beauty, fashion, or premium consumer brands

• Proven ownership of site performance, revenue growth, and customer experience

• Deep experience with Shopify Plus, GA4, Netsuite, and modern direct to consumer best practices

• Strong background in site strategy, conversion optimization, and ecommerce technology roadmaps

• Experience managing vendors and leading structured selection or RFP processes

• Financial acumen with experience supporting site level forecasting and margin planning

• Hands on experience with customer service platforms and onsite personalization tools

• Familiarity with international ecommerce including logistics, localization, and compliance considerations

• Experience launching and scaling social commerce channels such as TikTok Shop or similar platforms

• Direct involvement in site redesigns, platform migrations, and digital launch execution

• Highly analytical, detail oriented, and results focused with a bias toward action

• Clear communicator and problem solver with a solutions oriented mindset

• Passion for digital innovation and building premium online customer experiences

COMPENSATION AND BENEFITS

• Competitive compensation opportunity: $160-185k + company bonus

• Comprehensive health benefits

• 401k with company match

• Paid time off and leave programs

• Paid holidays and seasonal days off

**Position is based in Los Angeles and onsite