Senior Digital Insights Analyst
Automotive Digital & Performance Analytics
Location: Hybrid (Southern California preferred)
A fast-growing digital strategy and performance marketing organization is seeking a Senior Digital Insights Analyst to support a major automotive enterprise account. This role is ideal for someone who thrives in data-heavy environments, enjoys uncovering performance trends, and can turn complex reporting into actionable business recommendations.
The ideal candidate brings deep experience across digital performance analytics, customer behavior analysis, and media measurement, with strong exposure to automotive retail or OEM ecosystems. This person will serve as a key strategic partner, helping translate data into insights that improve marketing effectiveness, lead quality, and sales outcomes.
Position Overview
As a senior member of the analytics team, you will work cross-functionally with client stakeholders, internal account teams, and marketing partners to evaluate digital performance across multiple channels and touchpoints.
This role requires someone who can synthesize large volumes of data across marketing, website engagement, lead generation, and sales performance to identify opportunities for optimization and business growth.
Core Responsibilities
- Act as the primary analytics partner supporting a national automotive client, providing strategic insights and performance recommendations
- Evaluate key performance indicators across website engagement, lead conversion, media campaigns, sales funnel activity, and inventory movement
- Develop recurring dashboards, executive-level reporting, and ad hoc performance analyses for business stakeholders
- Identify patterns in customer acquisition, digital lead behavior, and sales attribution to improve conversion efficiency
- Analyze traffic sources and campaign effectiveness to determine channel-level ROI and performance trends
- Assess digital shopping behaviors and compare online engagement trends against actual purchasing outcomes
- Provide insights into product demand, consumer preferences, and inventory alignment to improve campaign strategy
- Present findings and strategic recommendations to both internal teams and client leadership
- Partner with account teams to identify emerging trends, optimization opportunities, and market shifts
- Build data narratives that simplify complex analytics into clear business decisions
Qualifications
- 8–10+ years of experience in digital analytics, business intelligence, marketing performance, or customer insights
- Strong background in automotive, retail marketing, agency analytics, or OEM environments highly preferred
- Advanced experience working with large data sets and performance reporting frameworks
- Expertise in building dashboards and visualizations using Power BI or similar BI tools
- Strong SQL skills with the ability to extract, manipulate, and analyze data independently
- Experience with attribution modeling, performance measurement, and conversion analysis
- Strong storytelling ability - translating data into strategic business insights
- Comfortable presenting analytics and recommendations to executive stakeholders
- Strong attention to detail with the ability to connect multiple data points into meaningful trends
Preferred Experience
- Automotive retail, dealership, or OEM digital ecosystem knowledge
- Media performance analysis (paid search, paid social, display, etc.)
- Statistical analysis or predictive modeling
- Customer journey analysis and funnel optimization
- Lead generation and CRM reporting analysis
- Website analytics platforms (Google Analytics, Adobe Analytics, etc.)
What Success Looks Like
- Improved visibility into campaign performance and customer behavior
- Better decision-making through data-backed recommendations
- Increased efficiency in media spend allocation
- Stronger lead-to-sale conversion insights
- Actionable reporting that drives measurable business outcomes
This is an opportunity to join a highly collaborative analytics environment where data directly influences strategic marketing decisions at scale. Ideal for someone who enjoys solving business problems through data and wants to make a measurable impact.
This version keeps it stealth, recruiter-friendly, and avoids obvious company fingerprints while staying aligned to the Shift Digital scope.