B2B Sales Representative – Commercial Graphics & Signage

Are you a consultative B2B salesperson who loves building relationships, uncovering needs, and closing high-impact projects? A growing commercial graphics & signage operation is hiring a B2B Sales Representative to drive new business, expand accounts, and help build a stronger, more formal sales function within the organization.

This is a unique opportunity for a hunter–farmer who enjoys both winning new business and nurturing long-term partnerships. You’ll work closely with design, production, and installation teams to deliver vehicle wraps, fleet graphics, signage, and branded visual solutions for local and regional organizations.

What You’ll Do

• Prospect, qualify, and close new B2B opportunities
• Conduct discovery calls and in-person visits to understand customer needs
• Prepare proposals, scopes, and pricing for branding and signage projects
• Manage a full sales pipeline using a CRM
• Coordinate closely with creative and production teams
• Grow and retain key accounts

Who We’re Looking For

• 3+ years of B2B sales experience with strong tenure (2+ years per role)
• Proven ability to build relationships and sell consultatively
• A proactive hunter who loves outreach, follow-up, and closing
• Strong communicator who adapts well to different personalities
• Comfortable working in-office and visiting customers in the Richmond, VA area
• CRM proficiency (any platform; Apollo experience is a plus)
• Valid driver’s license with clean driving record

Nice-to-Haves

• Experience selling to service companies, schools, institutions, or fleet operators
• Exposure to signage, printing, or visual branding industries

Compensation & Benefits

Base Salary: $50,000 base salary. OTE 105K

Variable Compensation: Uncapped commission tied to gross profit margins

• Target structure designed around approximately $1M in annual revenue, which yields an estimated $105,000 on-target earnings (OTE) at plan. 
• Commission model (example): Average deal size around $10K ~55% gross margin~10% commission on gross margin on closed business
• Additional year-end kicker for performance above target
• Commission is protected if at least 80% of the quarterly target is achieved; shortfalls in a given quarter can be made up later in the yea

If you’re a motivated, relationship-driven B2B salesperson excited to help build a scalable sales process—and you’re based in Richmond—we’d love to hear from you.

👉 Apply now and help shape the growth of a high-energy, creative, and fast-moving organization.