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Head of Go-To-Market
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ABOUT THE COMPANY

The company helps U.S.-based founders and leadership teams scale with high-quality, full-time remote professionals from Latin America. Our model is built around long-term placements, deep role integration, and retention—not transactional staffing or freelance marketplaces. Having reached product-market fit through disciplined execution and strong referrals, the company is now moving from founder-led growth to a repeatable, measurable GTM system.


CORE VALUES

  • Put our talent first.
  • Work with integrity and transparency.
  • Work with an ownership mentality.
  • Have a growth mindset.
  • Work with an excellent attitude.
  • Pursue excellence.


JOB DESCRIPTION

We are seeking a hands-on, build-and-scale Head of Go-To-Market to transition the organization from founder-led growth to a repeatable GTM support system. This role is not about running independent outbound digital strategies; it is about mastery in sales support. You will pressure-test, refine, and execute the building blocks of a strategy that empowers our field sales team, referral partners, and existing customer growth.

This is a critical leadership role for an operator who is comfortable owning execution early while shaping the collateral and proof systems that will support long-term revenue scale. The position reports directly to the CEO and works in close partnership with the Head of Sales and Visionary.


ESSENTIAL JOB FUNCTIONS

  • Sales Enablement: Deliver "field sales bundles" including high-converting talk tracks, email templates, and vertical-specific proof packs.
  • Claims Governance: Create and enforce strict rules for approved claims and attached proof for sales and website use to ensure credibility.
  • Proof System: Curate and tag testimonials, video case studies, and written success stories by vertical, pain point, and role area.
  • Industry Positioning: Partner with clients and sales to develop landing pages and content specific to priority industries (e.g., Construction, Logistics).
  • ICP & Messaging: Refine the existing Ideal Customer Profile and convert positioning into a clear, enforceable messaging system across all sales touchpoints.
  • Conversion Optimization: Lead high-impact website and HubSpot updates to improve the "Schedule-a-Consult" experience and pricing transparency.
  • Team Leadership: Assess and manage the current marketing team (internal and contractors), making "right-seat" hiring decisions as needed.
  • Funnel Support: Define and report on pipeline metrics from a support perspective (Engaged → Consult → Qualified → Closed) via weekly dashboards.
  • Lifecycle Nurture: Build and operationalize programs for exploratory leads and role-ready prospects to keep them warm for the sales team.
  • Expansion Motion: Develop GTM materials that help sales increase additional placements per account over time.


REQUIRED QUALIFICATIONS

  • 8–15 years in B2B marketing with increasing responsibility, specifically in high-consideration services.
  • 5+ years of experience running a marketing or GTM team.
  • Support-First Mindset: Proven track record building demand and enablement programs that directly support outbound and field sales.
  • Content Mastery: Strong messaging skills with the ability to write usable copy and enforce consistency across a sales organization.
  • Operator Mindset: A hands-on builder who ships quickly, measures outcomes, and iterates based on sales feedback.


PREFERRED QUALIFICATIONS

  • Experience marketing into small businesses (SMB) under 500 employees, such as construction, home services, or logistics.
  • Experience in staffing, recruiting, or offshore/nearshore categories.
  • Partnership or referral marketing experience.
  • Advanced HubSpot skills, specifically regarding requirements, outcomes, and measurement.


COMPENSATION

  • LATAM: $60,000 - 70,000 Base Salary | $15k-20k Bonus (Performance-based).


WORKING CONDITIONS

  • Location: Fully Remote (LATAM-Based).
  • Travel: Required 3–5 times per year for team alignment and strategy.


INTERVIEW PROCESS

  • Phase 1: Virtual interview with the CEO to discuss strategy and vision.
  • Phase 2: Final discussions with the Visionary and Head of Sales.


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