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Commercial Finance Manager (Sales & Marketing)
London, ENG
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Our client, a multi site leisure group and are looking for a Commercial Finance Manager (Sales & Marketing) to head up a Commercial Finance Team. The role is key in driving the performance of the business, providing reporting, analysis and insight. This role is a critical front-line position with huge exposure across the business, providing the role holder with an ability to make a real difference


This is a Hybrid working role. This will be based in our London office 3 days a week.


This role sits in the Commercial Finance team and is responsible for a team of 4 analysts. Half of the team looks after the daily trading of the business including analysis of promotions and analyses of site performance feeding back to relevant teams where necessary. The other half looks after yield and product and is responsible for modelling out any new commercial initiatives requested by the business.


Key duties include:

  • Providing extensive support and challenge to the Commercial and Marketing teams on all items relating to membership revenue and promotional planning through effective business partnership.


  • Detailed analysis of revenue performance; highlighting performance trends relating to volume, mix and yield to improve profitability.


  • Review the performance of all pricing and product changes, and promotional activity providing key conclusions and recommendations.


  • Lead the membership performance section of the weekly trade and performance meetings.


  • Through leadership of a team, develop and support the production of daily, weekly and monthly performance tracking in-line with operational and management requirements.


  • Management and development of 4 Membership Analysts (two qualified, two part-qualified).


  • Taking the lead in the bi-annual forecasting and annual budgeting process of the membership volumes, product mix and yield, working with the commercial and marketing teams and ensure this is delivered in agreed timescales.


  • Work closely with the rest of the Finance department to ensure Membership revenue is representative of business performance.


  • Involvement in many ad-hoc business initiatives; providing financial modelling, commercial challenges and analytical support.


  • Improving the commerciality and financial awareness of non-finance teams.


  • Seek continual improvements in management information capability, working alongside the BI Team.


The Person

  • Qualified accountant with at least 3 years' PQE


  • Demonstrable commercial skills, with experience in analysing sales/revenue and promotional performance


  • Exceptional proven financial modelling, analytical and presentation skills


  • Excellent Excel skills


  • Excellent presentation and PowerPoint skills, able to convey technically complex information to a broad internal customer base


  • Ideally experience of working with multi-dimensional databases (MIS tools)


  • Preferably able to demonstrate experience and/or understanding of multi-site industries such as retail/leisure


  • Evidence of dealing with senior management and working cross functionally


  • Demonstrable business partnering skills, able to build effective working relationships outside of the Finance function


  • Able to self-motivate and work to strict deadlines in a fast-paced environment


  • Effective prioritisation skills, and able to demonstrate flexibility in working practices



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