Share this job

Consumer Additions are partnering with a leading and rapidly growing leisure and entertainment brand, to hire a CRM Manager to join their London-based team. Known for delivering immersive, experience-led customer journeys across multiple venues.


A great opportunity to lead the CRM function, building a strategic vision with a hands-on role focusing around the CRM ecosystem, optimising lifecycle marketing and enhancing guest engagement across all channels.


Key Responsibilities

  • Lead the development and execution of an end-to-end CRM strategy
  • Build and manage full-funnel lifecycle campaigns to drive retention and loyalty
  • Design and refine automated journeys (e.g., welcome, re-engagement, and win-back flows)
  • Collaborate with cross-functional teams across marketing, operations, and digital
  • Oversee segmentation strategy to ensure precision targeting
  • Monitor campaign performance, test continuously, and optimise results


Personal Requirements:

  • Proven experience in CRM or lifecycle marketing, ideally in hospitality/ multi-site environment
  • Skilled in segmentation, automation, A/B testing, and analytics
  • Balanced approach to strategic thinking and data-driven execution
  • Proficiency with modern CRM tools
  • Proactive, organised, and creatively driven to enhance customer experiences
  • Background in loyalty program management
  • Creative or design-oriented thinking


Apply for this job
Powered by