Consumer Additions are partnering with a leading and rapidly growing leisure and entertainment brand, to hire a CRM Manager to join their London-based team. Known for delivering immersive, experience-led customer journeys across multiple venues.
A great opportunity to lead the CRM function, building a strategic vision with a hands-on role focusing around the CRM ecosystem, optimising lifecycle marketing and enhancing guest engagement across all channels.
Key Responsibilities
- Lead the development and execution of an end-to-end CRM strategy
- Build and manage full-funnel lifecycle campaigns to drive retention and loyalty
- Design and refine automated journeys (e.g., welcome, re-engagement, and win-back flows)
- Collaborate with cross-functional teams across marketing, operations, and digital
- Oversee segmentation strategy to ensure precision targeting
- Monitor campaign performance, test continuously, and optimise results
Personal Requirements:
- Proven experience in CRM or lifecycle marketing, ideally in hospitality/ multi-site environment
- Skilled in segmentation, automation, A/B testing, and analytics
- Balanced approach to strategic thinking and data-driven execution
- Proficiency with modern CRM tools
- Proactive, organised, and creatively driven to enhance customer experiences
- Background in loyalty program management
- Creative or design-oriented thinking