AI-First Marketing Manager

Location: Vienna

Company: SmartScale | Recruiting AI-First Talent for Innovative Companies

About SmartScale

At SmartScale, we help innovative companies build future-ready teams.

We specialize in recruiting AI-First talent — professionals who think and work differently because they use AI as a strategic advantage.

Our clients are fast-scaling startups and tech companies redefining how work gets done through automation, data, and creativity powered by AI.

We’re currently seeking a Marketing Manager for one of our clients.

About the Role

As an AI-First Marketing Manager, you’ll drive brand growth, lead generation, and market visibility — combining creative storytelling with analytical precision and AI-powered execution.

You’ll balance strategy, creativity, and automation — turning insights into campaigns that perform, scale, and adapt in real time.

You won’t just use AI tools — you’ll design marketing systems that learn, optimize, and create momentum.

This role is ideal for someone who lives at the intersection of growth marketing, content innovation, and data-driven experimentation.

Your Core Responsibilities

Growth & Campaign Strategy

• Design and execute multi-channel growth campaigns across digital, social, and email.
• Define marketing OKRs and continuously optimize for lead quality and ROI.
• Use AI to analyze trends, audience behavior, and campaign performance — turning data into insight-driven decisions.
• Collaborate with Sales, Product, and Customer Success to align messaging and funnel conversion.

Content & Brand Building

• Use AI tools (ChatGPT, Jasper, Midjourney, Runway, Notion AI, etc.) to ideate, write, and refine content at scale — from blog posts to campaign assets.
• Build brand consistency through storytelling, voice, and narrative that connects emotion with value.
• Experiment with vibe-based messaging — creating content that feels alive and resonates with the audience.
• Manage editorial calendars, content operations, and creative assets with automation in mind.

AI-Driven Marketing Operations

• Automate repetitive workflows such as content scheduling, report generation, and email sequences using Zapier, n8n, or Make.
• Apply AI to segment audiences, personalize outreach, and predict campaign outcomes.
• Use GenAI for competitive analysis, A/B test ideation, and growth experiments.
• Build dashboards and metrics that track performance beyond vanity metrics — measuring real engagement and conversion impact.

AI-First Competencies

Prompt-writing & reasoning: Craft effective prompts to generate, refine, and optimize content or insights.

Workflow automation: Connect marketing tools to reduce manual effort and accelerate output.

Data literacy: Interpret analytics, model scenarios, and link data to strategic actions.

Creativity & experimentation: Use AI to ideate, test, and evolve marketing strategies rapidly.

Ethical & responsible AI use: Ensure authenticity, transparency, and brand integrity in all AI-assisted output.

Your Profile

• 3–6+ years of experience in Marketing, Growth, or Demand Generation (preferably in SaaS).
• Proven track record of running successful multi-channel campaigns and measurable growth results.
• Deep understanding of performance marketing, content strategy, and funnel optimization.
• Proficiency in AI and automation tools (ChatGPT, Jasper, HubSpot, Zapier, etc.).
• Strong analytical mindset and creative flair - you balance numbers and narrative equally well.
• Excellent communication skills; able to translate complex value propositions into simple, compelling messages.
• Entrepreneurial, curious, and always experimenting.

Why You’ll Love This Role

• Join a company that lives and breathes AI-First thinking.
• Shape how modern marketing operates in the age of AI.
• Work with innovative, growth-driven clients who value data, creativity, and speed.
• Flexible, remote-friendly setup with a culture of learning, autonomy, and ownership.

How to Apply

Send us your CV or LinkedIn profile — no cover letter needed.