Are you ready to join a team that sets the standard in the floral industry? Northland Floral, a name synonymous with trust and excellence, is looking for a Canadian Sales Manager to help us continue our legacy of success. Since our establishment in 1995, we have grown from our humble beginnings to become a leading wholesale distributor of plants and flowers across Canada and the US. Our commitment to superior service and high-quality products has made us a trusted partner for grocery stores, florists, and independent garden centers.

With our head office strategically located in the heart of the Niagara Region, we are perfectly positioned to provide our customers with the freshest floral products. Our dedication to innovation and customer satisfaction drives us to continually expand our offerings and enhance our services. Join us and be a part of a company that values excellence, growth, and customer-centricity.

POSITION OVERVIEW

The Canadian Sales Manager leads and develops the Canadian sales team to accelerate revenue growth, strengthen key customer relationships, and expand Northland Floral’s national market presence. 

Reporting to the VP of Sales, Marketing & Product Development, this role is responsible for: 

• translating company strategy into clear and actionable sales priorities;
• driving disciplined execution; 
• producing measurable business results;
• delivering exceptional service outcomes through strong leadership, accountability, and customer focus.

KEY RESPONSIBILITIES

• Lead the Canadian Sales Team to achieve revenue, growth, and customer retention targets.
• Build a high-performance culture focused on accountability, execution, and results across the Canadian customer portfolio.
• Translate company objectives into clear and actionable sales priorities and measurable outcomes.
• Actively track sales performance and adjust strategies to improve execution and results.
• Develop key accounts, prospect new business opportunities, and expand market presence across Canada.
• Build team capability through coaching, development, and accountability on sales plan execution and service delivery.
• Monitor customer insights, market trends, and competitive conditions to identify risks and opportunities.
• Contribute to process improvements that strengthen sales effectiveness, customer service, and efficient deliverables.

WHAT YOU BRING

• 6+ years of experience leading a diverse sales team with key account management, inside sales, and customer service functions.
• Proven track record of achieving sales targets and driving revenue growth.
• Experience leading and developing a high-performing sales culture.
• Demonstrated understanding of customer relationship management and market dynamics.
• Proven leadership presence with influential communication and coaching skills.
• Excellent analytical and organizational abilities.
• Demonstrates and lives Northland’s core values. 

WHAT’S IN IT FOR YOU

• Salary range: 120K-125K.
• Group health, dental and optical benefits.
• Paid time off.
• Opportunities for professional growth and career development.
• Supportive and collaborative work environment.



This posting is for an existing open position. We thank all applicants for their interest; however, only those selected for an interview will be contacted.

Northland Floral Inc. is an equal employer recognizing diversity and inclusion. Northland Floral welcomes and encourages applications from exceptional individuals. Accommodation is available on request for candidates taking part in all aspects of the selection process.

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