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Marketing and Media Coordinator
Grandville, MI
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Harrison Gray Search has partnered with a respected U.S. equipment manufacturer to find top talent for a vital new marketing role. Our client offers competitive compensation, benefits, the opportunity to directly impact their growth, and long-term advancement opportunities.


Position Summary

The Marketing & Media Coordinator will support the company's overall marketing strategy and digital communications across multiple platforms. This is a full-time, fully on-site position requiring a creative, detail-oriented professional who can balance strategic planning with hands-on execution. The successful candidate will be able to take our clients' marketing efforts to the next level and handle tasks independently.


Employment Type: Full-time.

Operating Hours: The full-time hours are 7:30 AM to 4:00 PM, with a half-hour lunch break taken between 11:30 AM and 1:00 PM

Application Requirement: Interested candidates should be prepared to submit a portfolio or examples of their work.


Key Responsibilities:


Digital Media Management and Content Creation:

  • Maintain and update company social media channels, including regular updates to platforms like Facebook and LinkedIn, to promote brand awareness, new products, and company milestones.
  • Design and write engaging content for brochures, sales literature, email campaigns, advertisements, and the company website.
  • Ensure consistency in tone, visuals, and messaging across all marketing channels and materials (Brand Communication).
  • Assist with product photo and video shoots for marketing and training purposes.
  • Support press releases, newsletters, and communication initiatives promoting company achievements, product launches, and events (Public Relations).


Trade Show and Event Coordination:

  • Plan, organize, and manage participation in industry trade shows and events, including booth logistics, promotional materials, and post-show follow-up.


Sales Support:

  • Develop and distribute marketing materials and campaigns designed to support distributors’ marketing efforts, ensuring alignment with brand standards and product messaging.
  • Collaborate closely with sales, product, and dealer relations teams to align marketing efforts with sales objectives and customer needs.


Performance Tracking:

  • Monitor campaign analytics, social engagement, and lead generation metrics, preparing regular performance reports.


Qualifications

  • Bachelor’s degree in Marketing, Communications, Graphic Design, or related field (or equivalent experience).
  • 1-3 years of experience in marketing coordination or media management, preferably within manufacturing, industrial, or B2B industries.
  • Strong writing, editing, and communication skills.
  • Proficiency in Adobe Creative Suite, Canva, or equivalent design tools.
  • Experience managing company pages and content on social media platforms.
  • Familiarity with CRM systems, website CMS platforms (WordPress preferred), and email marketing software.
  • Excellent organizational skills with the ability to handle multiple projects and deadlines.
  • The ideal candidate should be a self-starter who can "take off" with tasks without constant handholding.
  • Preferred Skills include: Knowledge of SEO, Google Analytics, paid advertising campaigns, and basic photography/video editing skills.


Benefits: Health, dental, and vision insurance are included in the benefits package.


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