Senior CRM Strategist

Step into the role

We’re looking for a Senior CRM Strategist to own our customer lifecycle end to end. CRM is one of the core engines of our business, so this is a key role: you’ll shape a clear, data-informed CRM strategy, building on what we’ve already learned, and execute it across email, push, SMS, and in-app. This is equal parts strategy and hands-on delivery: you’ll set the direction, build your own segments, and roll up your sleeves to make it happen, driving engagement, retention, and lifetime value across our global iGaming products. If you think in segments, journeys, and LTV, and like owning a channel rather than just running campaigns, this is your move.

What you’ll do

•    Assess our current CRM activity and define a clear, data-informed strategy that builds on it

•    Shape the full framework: segmentation, lifecycle journeys, automation, and KPIs

•    Own execution end to end, plan, build, and ship campaigns and automated flows across email, push, SMS, and in-app

•    Build and manage your own communication segments and audiences directly in our CRM

•    Design triggered journeys (onboarding, activation, retention, reactivation, win-back) and personalization at scale

•    Set, track, and report on CRM KPIs, engagement, retention, churn, and LTV, and optimize against them

•    Run structured A/B and multivariate tests on messaging, timing, offers, and channels

•    Brief and collaborate with copywriters and designers to produce on-brand, high-performing CRM content

What you bring

•    4+ years in CRM, lifecycle, or retention marketing, with senior-level ownership of both strategy and execution

•    Proven ability to build mass-market CRM strategies from the ground up, or evolve and improve an existing one

•    Hands-on experience building segments and audiences directly in a CRM / marketing-automation platform

•    Strong command of lifecycle metrics, retention, churn, LTV, and the ability to turn data into decisions

•    Proven experience designing and running automation and triggered lifecycle journeys

•    A test-and-learn mindset and comfort in high-volume, performance-driven environments

Nice to have

•    Experience in iGaming, or in a mass-market vertical with a heavy lifecycle/retention focus, SaaS, eCommerce, or other performance-heavy products

•    Familiarity with Fast Track, or similar CRM/automation platforms

•    Experience working with Brazilian or Portuguese-speaking audiences

•    An understanding of advertising and content compliance considerations

Working setup

•    Reports to the Chief Growth Officer