Role Specification

Role: Marketing Designer (Performance-Focused)

Overview

We are looking for a Marketing Designer with a strong focus on performance-driven creative. This role is suited to someone experienced in producing high-quality marketing assets that support acquisition, engagement, and conversion goals.

We are specifically seeking a designer with a strong background in static and digital marketing creatives, ideally within fast-paced agency environments.

Key Responsibilities

• Design high-performing digital marketing assets across multiple channels (paid social, display, email, landing pages)
• Create and iterate on campaign creatives aligned with marketing objectives and KPIs (CTR, conversion, engagement)
• Collaborate closely with marketing, growth, and content teams to translate briefs into effective visual outputs
• Adapt and optimise creatives based on performance data and A/B testing insights
• Maintain consistency with brand guidelines while evolving creative approaches for campaigns
• Produce assets at scale for multi-market campaigns

Required Experience

• Proven experience designing marketing materials (e.g. paid ads, social content, landing pages, email creatives)
• Background working with marketing or creative agencies
• Strong understanding of performance marketing principles
• Experience designing for digital-first campaigns in fast-paced environments
• Ability to balance creativity with commercial impact

Nice to Have

• Experience in iGaming, betting, or high-volume consumer platforms
• Familiarity with affiliate marketing creatives
• Exposure to A/B testing and performance optimisation workflows

Key Skills

• Strong layout and typography for digital formats
• Deep understanding of platform-specific design (Meta, Google, etc.)
• Ability to design for conversion, not just aesthetics
• Speed and adaptability in high-output environments

Success in This Role Looks Like

• Creatives that perform, not just look good
• Ability to quickly respond to campaign needs and iterations
• Strong collaboration with marketing teams
• Consistent delivery of high-volume, high-quality assets