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Head of Sales and GTM
Fort St. John, BC
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Founding Account Executive — Industrial Safety Tech


Confidential Client | Western Canada (Calgary preferred) | Remote/Hybrid


Our client is launching a new industrial safety technology platform and is looking for a commercially driven, hands-on seller to bring it to market.

After five years of development, the product is ready for commercialization. This role will be responsible for introducing the platform to oil & gas and other industrial operators, building the early sales pipeline, and driving the first wave of deployments that will form the foundation for long-term growth.


This is a rare opportunity to step into a foundational commercial role with a product that solves a critical safety problem in industrial environments.


About the Platform


The platform is an RFID-based workforce tracking system designed for remote work sites.


Temporary industrial job sites—particularly in oil & gas—still rely heavily on manual paper sign-in sheets to track personnel on site. In emergency situations, inaccurate headcounts can create serious safety risks.

This system replaces that process with a digital solution that provides real-time visibility of everyone on site, verifies certifications, and enables accurate emergency mustering.


Key capabilities include:

  • Real-time site headcount tracking
  • Automated certification verification for workers entering the site
  • Emergency muster functionality to account for personnel during incidents
  • Operation in remote environments without Wi-Fi
  • Reporting and safety compliance visibility


This company has 25 production-ready systems available for deployment, and the goal is to expand adoption across oil & gas and other industrial sectors.


The Opportunity


Our client is seeking a commercially minded sales leader to drive the launch and early adoption of the platform.

This person will be responsible for building the go-to-market strategy, identifying customers, developing partnerships, and closing the first wave of commercial deployments.

Initially, the system will be rented to oil & gas companies and safety service providers for deployment on active job sites.

As adoption grows, the long-term vision is to expand into additional markets and potentially evolve the platform into a standalone technology business.


What You’ll Do


Launch the Product to Market

  • Develop and execute the commercial strategy for bringing the platform to market across Western Canada.
  • Identify the best entry points within oil & gas operators, contractors, and safety service providers.


Build the Sales Pipeline

  • Generate new business opportunities by building relationships with decision-makers across the industrial safety ecosystem.
  • Develop a consistent pipeline and move opportunities from introduction through contract.


Drive Early Revenue

  • Close rental agreements with oil & gas operators and safety service providers for deployment on job sites.
  • Help establish the early customer base and validate the commercial model.


Shape the Go-to-Market Strategy

  • Provide insight on pricing, packaging, positioning, and customer adoption based on real-world market feedback.
  • Work closely with leadership to refine the commercialization strategy.


Develop Strategic Partnerships

  • Build relationships with third-party medic and safety service companies who may deploy and operate the system on site.
  • Identify channel opportunities that accelerate adoption.


Represent the Product in the Field

  • Travel to meet customers, attend industry meetings, and demonstrate the system in operational environments.


Who This Role Is Ideal For


This role is best suited for someone who enjoys building something from the ground up and thrives in environments where they can have real ownership over commercial success.


You are likely someone who:

  • Has experience selling into oil & gas or industrial environments
  • Understands safety, automation, or operational technology solutions
  • Enjoys identifying opportunities and creating new business from scratch
  • Is comfortable operating in a startup-like environment within an established company


Preferred Experience


We’re open to candidates from a range of backgrounds, but strong candidates may come from industries such as:

  • Industrial safety technology
  • Oil & gas automation or instrumentation
  • Remote monitoring or security systems
  • Industrial equipment rental or service models
  • SaaS or recurring revenue technology sold into industrial clients


Experience working with industrial clients, remote operations, or safety-critical systems is highly valuable.


Location & Travel

  • Remote role based in Western Canada
  • Calgary or Edmonton preferred given proximity to oil & gas operators
  • Travel will be required to meet customers and visit operational sites




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