Parachute Home is seeking a visionary Head of Brand & Creative based in Los Angeles to own our brand
expression. This pivotal role requires an operator who is as tactical as they are strategic, capable of
defining a high-level creative vision while rolling up their sleeves to execute it. You will be tasked with
breaking through the noise of consumer brand storytelling, creating culture-defining moments that
distinguish Parachute in the market. Reporting directly to the CEO, you will lead our brand and creative
teams, ensuring that every touchpoint, from product launches to daily creative output, is cohesive,
compelling, and grounded in a deep understanding of our customer.
Reports to: CEO
Location: Culver City, CA in office Monday-Thursday with work from home on Fridays.
What You’ll Do:
●Drive Culture-Defining Brand Moments - Lead the creation of resonant and compelling,
cross-channel narratives that bring product, PR, social, and retail together into a single story. Spot
cultural moments worth leaning into and turn them into ambitious, original brand work.
●Own Brand Strategy and Architecture - Hold Parachute's positioning, voice, and visual identity as
one system, and be the guardian of consistency across every product, category, and customer
touchpoint, while shaping how that architecture evolves as the product portfolio grows into new
categories.
●Set the Bar for Creative Quality - Define what "great" looks like across web, email, paid and
organic social, packaging, retail, and brand moments, ensuring delivery of hyper-resonant work,
and hold every output to that standard.
●Turn Content into a System - Build our social channels as a true growth lever, with repeatable,
high-quality, on brand storytelling at the pace and volume the channel demands, while maintaining
quality.
●Own Customer Insight & Research - Develop a deep understanding of our customer through a
combination of research, data, agency partnerships, and direct engagement, translating insights
into stronger creative and brand decisions.
●Lead Product & Brand Narrative Development - Define how Parachute's products, category
expansions, and seasonal launches fit into a broader brand story. Partner with Merchandising,
Design, and Growth teams to create compelling narratives that drive relevance, differentiate the
brand, and strengthen the connection between what we make and what we stand for.
●Lead and Develop the Creative & Brand Team - Be a hands-on leader for the team, acting as
mentor, sparring partner, and the senior point of view in the room.
●Manage External Partners - Brief and direct agencies, freelancers, and production partners with
sharp ideas and clear direction, using them to extend execution, without compromising brand
standards.
Who You Are:
●10+ years of experience in brand marketing and/or creative leadership, experienced in leading
small high-performing teams.
●Experience developing and evolving brand positioning, voice, and creative expression, either as
the primary owner or in close partnership with founders, agencies, or senior brand leaders.
●Genuine taste and a clear creative point of view, with a high bar for quality and storytelling,
ensuring creative standards are elevated across multiple channels.
●A portfolio of campaign work that demonstrates original ideas, strong cultural timing, and earned
attention.
●Comfortable owning customer insight as a working input to creative decisions, even if you've never
run a formal research function, you know how to stay close to the customer and let that shape the
work.
●Highly collaborative, with the ability to influence cross-functional partners and hold a clear point of
view in the room without dominating it
●Hands-on operator who moves fluidly between strategy and execution, comfortable in a lean
environment with fast feedback loops.
●Scrappy and resourceful, with a bias toward action
●Background in DTC, home, or growing premium consumer brands.
●Experience leading product launches and seasonal or cultural campaigns
What You’ll Get:
●Free bedding for a great night’s sleep, an awesome discount and $300 worth of free product a
year!
●Health, dental and vision benefits with 100% employee coverage offering
●Flexible vacation packages
●401k
●Competitive salary and stock options
About Us
Our belief is that when we take care of our home, it takes care of us. Home is an extension of the self. It offers a sense of belonging and welcomes all with ease and warmth. It's where we recharge, wash off the day and rest up for tomorrow. Home is the most comforting word there is. That’s why they say there’s no place like it. The unmistakable feeling of home is what inspired us to create Parachute. To responsibly make essential, lasting items that transform a house into so much more. Parachute was certified as a great place to work!
Our Commitment to You
We believe in the power of a diverse workplace. Which is why we are committed to actively recruiting and hiring people of all races, religions, colors, national origins, genders, gender identities or expressions, sexual orientations, ages, marital statuses, veteran statuses and disability statuses. As an equal opportunity employer, we celebrate diversity and foster an inclusive environment by committing to diverse hiring practices, encouraging education and communication and building a DE&I enrichment and training program.