We’re hiring a Comms Marketing Technology Specialist to support Lifecycle Marketing, CRM, and the broader communications ecosystem. You’ll be the day-to-day technical operator for Braze and related communications platforms, helping teams launch reliable, personalized, and compliant member communications across email, push, SMS, in-app messages, banners, and other surfaces. This is a hands-on execution and enablement role. You’ll enable capabilities to support new campaigns, troubleshoot events and audiences, support platform migrations, and create reusable tools and guidance for CRM partners. You’ll work closely with Lifecycle Marketing, Product, Engineering, Data, Analytics, Compliance, Privacy, and Marketing stakeholders.
In this role, you will:
- Administer Braze and support campaigns, Canvases, segments, templates, content blocks, triggers, suppression logic, and journey orchestration.
- Translate CRM and Lifecycle Marketing briefs into technically sound capabilities, audience logic, testing plans, and launch requirements.
- QA campaigns, events, attributes, audience syncs, rendering, targeting, and delivery before and after launch.
- Troubleshoot missing events, incorrect audiences, delivery issues, message-history questions, and other campaign or platform problems.
- Partner with Engineering, Data Engineering, Analytics, Product, Compliance, Privacy, and CRM teams to resolve issues and coordinate changes.
- Create reusable templates, modules, checklists, documentation, and enablement materials that help CRM managers move faster and reduce errors.
- Support Braze, CommPlat, Contentful, Segment, and related communications-platform migrations and improvements.
- Help maintain deliverability, suppression, opt-in, unsubscribe, privacy, compliance, and member-protection standards.
- Track work, dependencies, risks, decisions, and operational issues using Jira, Confluence, Slack, Google Drive, and AI tools.
To thrive in this role, you have:
- 4–6+ years of experience in CRM, Lifecycle Marketing Operations, MarTech, Marketing Operations, or a related field.
- Hands-on experience administering Braze, including campaigns, Canvases, segments, templates, content blocks, triggers, and QA.
- Experience supporting email, push, SMS, in-app messaging, banners, inbox, or similar communications channels.
- Strong understanding of CRM data models, events, attributes, segmentation, triggered messaging, and journey orchestration.
- Experience troubleshooting event ingestion, audience sync, targeting, rendering, delivery, and campaign setup issues.
- Familiarity with HTML/CSS, reusable content modules, and templating.
- Strong attention to detail and a disciplined approach to QA, documentation, and launch readiness.
- Experience partnering across Marketing, Product, Engineering, Data, Analytics, Compliance, and Privacy.
- Clear communication skills and a practical, builder mindset.