Packaging & Brand Designer

Location: Remote

About Lifelines

Lifelines was founded by Melissa & Doug (of the Melissa & Doug toy company) to help people find calm, joy, and connection through their senses. Born out of Melissa’s personal mental health journey during the pandemic, Lifelines creates products designed to ease stress and anxiety through sight, smell, touch, and creativity.

With ~100 new products launched annually and retail partnerships including Target, Kohl’s, Macy’s, Amazon, and a newly signed $5M Walmart holiday deal, Lifelines is scaling quickly while staying true to its mission: empowering people to live more peaceful, joyful lives.

The Role

We’re looking for a Packaging & Brand Designer to bring modern, joyful design to our growing product portfolio. This role will be hands-on in shaping the look and feel of our packaging and brand expressions across retail, ecommerce, and product experiences.

What You’ll Do

• Lead packaging design from concept through production, ensuring excellence in dielines, Pantone color usage, and print-ready files
• Collaborate with Creative, Marketing, and Product teams to develop designs that inspire and delight across physical and digital touchpoints
• Contribute to product ideation—everything from marker bodies to journals and coloring books
• Support retail design (e.g., Macy’s shop-in-shops) and select ecommerce assets
• Elevate the brand aesthetic, ensuring every design feels fresh, relevant, and aligned with our mission

Role Breakdown

• 70% Packaging design
• 30% Product and brand design (product ideation, ecommerce, retail spaces)

What We’re Looking For

• Proven expertise in packaging design, with strong technical knowledge of dielines, Pantone color systems, and print production
• A portfolio that showcases a modern, cool, and joyful aesthetic
• Ability to balance creative vision with technical precision
• A collaborative, proactive designer who can contribute ideas beyond packaging
• Industry background flexible—portfolio strength matters most

The Details

• Fully remote, no office requirements
• No design test (though dieline samples may be requested)