About Us:

POPWTR is the innovative, better-for-you soda brand on a mission to make hydration fun. Founded on the belief that the best drinks don’t make you choose between the flavors you love and what’s good for you, POPWTR tastes like soda and hydrates like water. Every can has zero sugar, zero calories, and no caffeine, plus electrolytes and seven vitamins.

POPWTR comes from Yanni Hufnagel, founder of Lemon Perfect. Our launch lineup is Grape, Cotton Candy, Lemon Lime, and Orange, and we’re gearing up to bring it to fans everywhere.

The Opportunity:

We are seeking an experienced Creator Partnerships Manager to own one of the most critical drivers of POPWTR’s social and performance engine: our end-to-end creator roster, operational workflows, and multi-platform content strategy.

This role is perfect for an efficient, strategic, relationship-driven builder who can scale influencer programs and dominate social commerce

At POPWTR, we believe the healthy choice should also be the tastiest one, and we’re committed to making hydration something people actually crave. We hope you’ll help us pop off.

Responsibilities:

In this role, you’ll focus on high-impact areas including building and scaling a dedicated roster of creators on retainer, driving creator management, and owning the operational engine that keeps our content pipeline flowing.

• Platform Sourcing: Lead cross-platform outbound relationship building and creator sourcing to secure top-tier UGC content partners across Meta and other emerging channels.
• Workflow Optimization & Contracting: Own the contracting process end-to-end by drafting and negotiating terms, tracking usage rights and exclusivity windows, and keeping renewals from lapsing.
• Content Pipeline & Creative Direction: Maintain a steady monthly pipeline of high-quality content from existing creators by assigning briefs, reviewing drafts, and giving feedback so work meets the creative standards set by [name].
• Trend-Led Briefing: Write fresh briefs based on emerging trends across TikTok and Meta.
• Performance Analytics: Track creator-driven ROI, content engagement, and sales attribution, translating platform data into actionable insights for future outreach and budget allocation.

Qualifications & Skills:

• 3+ years of experience in influencer marketing, creator partnerships, or social commerce at a fast-growing DTC, beverage, or CPG brand or agency.
• Strong outbound sourcing skills with a keen eye for high-performing UGC content across Meta and TikTok.
• Exceptional relationship-management, contracting, and negotiation skills, with the ability to secure rights and maintain long-term partnerships.
• Strong analytical mindset: comfortable tracking creator metrics, analyzing ROI, and optimizing campaigns based on performance data.
• Excellent communication and project management skills, capable of high-impact execution.

Key Attributes:

• An excellent work ethic & willingness to roll up your sleeves when needed
• Strong collaboration and teamwork by actively partnering with colleagues, sharing information, and supporting collective goals
• Ability to work in a fast-paced and fluid environment
• A love of soda, flavor, and internet culture!