Client is looking for a talented, passionate Head of Creative to help shape the creative vision that will define the future of our rapidly growing brand. Will be responsible for refining and championing the brand’s creative vision across all consumer touchpoints, including brand identity, packaging, visual merchandising, print collateral, social assets, digital and non digital media content, and paid media assets. This role will collaborate closely with the brand founder and Creative Director, Client, to develop strategic and disruptive campaigns that bring his creative vision and brand aesthetic to life and capitalize on our social-first, artistry POV.
Will oversee brand storytelling, as well as work with best-in-class third party partners on video production, product and lifestyle shoots, casting, and creative agency and content creation partners, when warranted. This role will report to the SVP Marketing.
ROLES & RESPONSIBILITIES
§ Partner with Client, our founder and Creative Director, to guide brand
evolution with an emphasis on elevating the brand’s aesthetic POV
§ Champion the brand’s creative expression across all 360 marketing
touchpoints, including product launch campaigns, social, content, website,
in-store signage, and visual merchandising
§ Finalize Brand Book to reflect authentic and ownable creative aesthetic
across photography, video and product editorial style and ensure that it is
used consistently across all consumer touchpoints
§ Big idea generator, pushing the boundaries of what has “been done” by
traditional beauty brands toward “what’s possible,” to keep the brand at the
forefront of cultural relevance, and ahead of competitors
§ Lead campaign development and execution, including ideating and refining
concepts in partnership with copywriter, developing content capture plans,
planning shoot production with internal and external resources, and
delivering launch asset toolkit to support channel needs (field, retail, social,
paid media, digital)
§ Translate creative vision for retail-facing assets including visual
merchandising, Sephora “booth” design (Sephoria, SMC), in-store events, as
well as consumer experiential events.
§ Lead casting, photo shoots, location selection/ stage setting, and final selects
in partnership with Creative Director
§ Lead collaborations with external creative partners like photographers,
videographers, agencies, product designers, and freelancers
§ Build new processes for ideation, refinement and approval of creative work
to deliver the strongest, most disruptive ideas that will set the brand apart
from competitors while delivering a consistent and recognizable visual
identity for the brand
§ Grow and mentor designer(s) to foster continuous growth and development
§ Partner closely with SVP Marketing and VP of Sales to ensure strategic and
competitively differentiated marketing assets rooted in channel best practices
WE THINK YOU’LL BE A GREAT FIT IF…
§ You’re a leader & a strong communicator. You have a strong point of view and
a vision to create the campaigns and assets that will shape the future of Patrick
Ta Beauty. You can clearly communicate your creative vision and get others
motivated and onboard.
§ You’re passionate about the beauty industry, but also inspired by fashion,
lifestyle, and pop culture. You love beauty, and stay abreast of the latest trends,
but also take inspiration from the broader world of fashion and pop culture. You
have your finger on the pulse of what’s driving trend and culture and are excited
to learn more about how to connect with our consumer in new ways.
§ You’re driven & resourceful. You are a self-motivator with the ability to work on
multiple projects, manage several partners and meet tight deadlines seamlessly.
You are a natural problem solver and troubleshooter.
§ You’re deeply knowledgeable about your craft. You have hands-on experience
and have successfully ideated, shot, and delivered multiple 360 creative
campaigns for brands and/or products in the beauty industry.
§ You have a network of creative experts and freelancers. You understand
companies in the “build” stage and can call upon your network, as needed, for
special projects or during high volume time periods when greater content
production throughput is required.
§ You’re entrepreneurial at heart. You’re energized by small teams with big
ideas, and obsessed with finding a way to make amazing things happen. You
are excited by the prospect of solving unique creative challenges and energizing
a team to work nimbly and creatively to maximize opportunities.
PROFESSIONAL QUALIFICATIONS
§ 10+ years hands-on experience art directing and designing visuals, working
closely with copy, and content as art director within an internal brand
creative team, bringing 360 brand and/or product launch campaigns to life
§ Proven experience producing, organizing, leading, and art directing
photoshoots, video shoots, and other major production events
§ Expert-level experience in design tools such as InDesign and Photoshop, as
well as creative project management tools
§ Exceptional communication, organizational, project management and
presentation skills. Effective collaboration skills.
§ Ability to manage timelines and fast-track schedules as needed.
§ Creative problem solver, idea leadership, and desire to pioneer, comfortable with
pushing for remarkable and “finding a way” across every project.
§ 3+ years leading creative internally for a high-growth prestige beauty or
fashion brand
§ 3+ years leading and building creative teams
WHAT WE OFFER
§ Bonus Opportunity
§ Health Benefits
§ 401(k) with a company match
§ Flexibility & Wellness Stipend
§ Paid Leave Programs
§ Paid Holidays & Summer Fridays