Responsibilities

• Lead development of campaigns and marketing initiatives that translate brand narratives into high impact, social first 360° programs

• Oversee social strategy and execution, influencer and partnership marketing, and experiential activations

Campaign Development

• Translate brand narrative and product briefs into culturally resonant campaigns that build the brand world and remain cohesive across all touchpoints

• Partner with Product Marketing to ensure strong translation of product truth into emotional storytelling

• Work closely with Creative to ensure all execution aligns with brand visual standards and tone of voice

• Partner with VP Ecommerce and Sales or Trade Marketing to ensure commercial alignment and support

Social Strategy and Execution

• Build campaigns through a content and social first lens that supports both new product launches and core products

• Oversee content calendar planning and resourcing

• Lead content briefing and production for social channels with a platform specific approach

• Partner with Ecommerce to support paid content and integrate performance insights while maintaining brand integrity

Influencer and Partnership Strategy

• Set casting direction and tastemaker criteria for influencer collaborations

• Ensure influencer activations align with and support campaign platforms

• Guide brand partnership concepting and collaboration strategy

Experiential

• Lead experiential activations including launch events, cultural moments, and pop ups while driving social amplification and retail integration where relevant

Who You Are

• 12 to 15+ years experience in brand, campaign, or cultural marketing

• A natural storyteller with a strong creative mindset

• Highly tuned into culture and emerging trends

• Experience leading social first 360 campaigns

• Deep understanding of platform native content strategy

• Strong creative instincts combined with commercial awareness

• Comfortable operating in cross functional and matrixed environments

• Experience managing influencer and partnership ecosystems

• Strong operator capable of moving from concept through execution