Senior Growth Creative Strategist
We're a premium DTC consumer pet brand built on a single belief: that the people who buy from us deserve a product that actually lives up to what they're paying for. We've spent years building a brand that looks and feels as considered as the product itself.
We're looking for a Growth Creative Strategist to own the learning system behind our growth creative — what's resonating, with whom, and why — and to carry those answers everywhere they matter. From ads through landing pages, our lifecycle journeys, our site experience, and back into the brand itself. When a message wins with 10,000 impressions behind it, you're the person who makes sure the whole company knows and acts on it.
This is for someone who has seen enough creative win and lose, across enough contexts, to have earned genuine pattern recognition, and who has the presence to operate as a peer to channel leads and a trusted partner to a brand creative team.
What you'll do
Own the creative learning system. Run the engine that connects every channel and surface we operate, and proliferate learnings throughout the business. Channel managers own performance in their channels; you make sure each of them operates with the full portfolio's knowledge instead of a partial view. You turn fragmented channel learnings into company-wide conviction about our customer — what motivates them, what objections matter, what messaging travels, and what should influence every customer touchpoint.
Build, maintain, and grow the production engine. Stand up and scale the workflows that deliver quality creative at volume to feed Meta and the rest of the growth engine. That includes standing up studio operations, UGC partnerships at scale, and whitelisting — establishing systems where none exist today. You'll own the relationships across every creative workstream, internal and external, plus quantity and quality goals for each.
Turn concepts into ad briefs and scripts. You write them yourself.
Carry learnings beyond marketing. What converts in an ad tells us something about what should greet a visitor on the landing page, how the site should sell, and even what belongs on the packaging. You'll translate creative and messaging insights into recommendations for site experience, landing pages, and product packaging — partnering with product and brand to make sure paid media's learnings compound across the whole customer experience.
Drive creative within our brand-led messaging architecture. Own the hypothesis hierarchy, the testing roadmap, and the prioritization of creative angles and messaging territories — optimized not just for who we acquire, but for who stays. You decide what we test next and why.
Be a bridge to brand and cross-functionally across the org. Become the connective tissue between Growth, Brand, and Product, ensuring customer insights don't stop at the ad account but shape every part of how we communicate.
Who you are
You've done this long enough to see the patterns. 8+ years in creative strategy, performance creative, or growth marketing inside a highly brand-driven org, spanning multiple channels and formats. You've watched enough creative succeed and fail that your instincts are earned, not borrowed, and you can tell the difference between a trend and a truth.
You use data and instinct to understand not just what worked, but why. You read hook rates, CPA curves, and cohort quality the way an editor reads copy. You never mistake a noisy result for a learning.
You think beyond the ad. You see creative insight as intelligence about the customer, not just fuel for the next campaign, and you're energized by carrying it into the site, the funnel, the packaging, and the brand.
You build systems, not just briefs. Testing frameworks, learning libraries, reporting structures, production workflows — you leave behind machinery that compounds, so wins get institutionalized instead of rediscovered.
You have taste and brand sensitivity. You can hold direct-response fundamentals in one hand and brand voice in the other, and you've earned the trust of brand creative teams by bridging the gap between brand and performance.
You lead without the org chart. You're direct, opinionated, and able to drive alignment across channel owners, brand, and product without formal authority. People follow your briefs because they're right, not because they have to.
About us