Job Description 

Job Title: Sr Manager, E-Commerce

Department: DTC / Marketing

Reports To: VP, Brand & Consumer Marketing

FLSA Status: Exempt 

Approved By: CEO, Hello Bello Consumer Wellness

Approved Date: 11/2025

Summary: The Senior Manager of E-Commerce will be responsible for driving day-to-day performance and growth of Hello Bello’s DTC business across site experience, merchandising, performance marketing, SEO, and CRM. This role partners closely with the VP of Marketing and cross-functional teams to execute strategy, optimize performance, and improve conversion, retention, and subscriber health.

The ideal candidate is a highly analytical, hands-on operator with strong Shopify experience who thrives in a fast-paced, entrepreneurial environment. This role blends execution with strategic thinking and requires someone who can turn data into action while owning key levers of DTC performance.

Essential Duties and Responsibilities 

• Own execution and performance management of key DTC growth levers including conversion rate, AOV, subscription growth, and retention.
• Monitor and report on DTC performance metrics (conversion rate, CAC, ROAS, churn, LTV, etc.), surfacing insights and recommendations.
• Manage day-to-day site operations and merchandising across Shopify Plus, including product setup, pricing, promotions, launches, and testing.
• Partner with Performance Marketing and agency teams to support paid media execution, testing plans, and on-site conversion optimization.
• Own CRM and lifecycle marketing strategy and partner with agency teams on execution (email/SMS), including campaign planning, flows, segmentation, and testing to drive subscriber health and LTV.
• Support SEO and content strategy execution to maintain and grow organic visibility across core categories.
• Collaborate with Finance and Analytics teams to support forecasting, reporting, and budget pacing.
• Partner cross-functionally with Brand, Creative, Product, and Operations teams to deliver a seamless consumer experience from acquisition through fulfillment.
• Lead testing and optimization efforts across the site and lifecycle (A/B testing, CRO initiatives, promotional mechanics).
• Stay current on DTC and e-commerce best practices, platform updates, and emerging tools to improve efficiency and performance.
• Support strategic planning and special projects as needed, including new product launches, promotional events, and retention initiatives.

Supervisory Responsibilities

• May manage junior team members or contractors.
• Works closely with external agency partners across media, SEO, and CRM, supporting execution and performance tracking.

Qualifications

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.

Education and/or Experience

• Bachelor’s degree in Marketing, Business, or a related field.
• 5–7 years of e-commerce and digital marketing experience, ideally within a CPG or consumer brand. 
• Hands-on experience managing a Shopify or Shopify Plus storefront.
• Experience executing CRM programs using tools such as Klaviyo and ReCharge.
• Strong understanding of DTC acquisition, conversion optimization, and retention mechanics.

Knowledge, Skills and Abilities

• Highly data-driven with strong working knowledge of analytics tools (GA4, Triple Whale, Looker, or similar).
• Strong analytical and problem-solving skills with the ability to translate insights into action.
• Experience managing multiple initiatives in a fast-paced environment with strong attention to detail.
• Clear communicator and collaborative partner across cross-functional teams.
• Comfortable operating both strategically and tactically.
• Self-starter with a test-and-learn mindset and bias toward execution.
• Proficient in Microsoft Office, Google Workspace, and modern e-commerce platforms.

Physical Demands: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this Job, the employee is regularly required to sit, use hands to finger, handle, or feel; reach with hands and arms. The employee is occasionally required to stand; walk and talk or hear. The employee must occasionally lift and/or move up to 25 pounds.

Work Environment: The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions. The noise level in the work environment is usually quiet.

This job description is subject to change at any time.